i didn't really get into it in the piece but i think one reason the internet is 'made' for fraud is that it is itself a kind of fraud -- a 'revoutionary disruption' that has bolstered existing power arrangements, an 'economic engine' with no visible economic benefit
The numbers are all fking fake, the metrics are bullshit, the agencies responsible for enforcing good practices are knowing bullshiters enforcing and profiting off all the fake numbers and none of the models make sense at scale of actual human users. nymag.com/intelligencer/…
Hi Max, nice article.
The key problem is the #DMCA#SafeHarbor law.
This law that lowered the barrier of publication to zero. It was designed so they could build #SurveillanceValley. Without this law, companies like Twitter would be liable for what YOU submit. @EndOfSafeHarbor
We need to end this law(which is virtually worldwide due to WIPO) and make the domain owners liable for what appears on their domain. This will probably out Facebook and Twitter out of business which is why they suppress these ideas.
So basically, Joshua, you're saying end Twitter, Facebook, YouTube, Reddit, Wikipedia, OpenStreetMap, basically... the whole internet. I'm not exaggerating, I'm honestly unsure how you'd expect the internet to actually function without SafeHarbor.
This is fascinating, and not just in the abstract, cultural paranoia way we currently talk about Fake News. There’s a real possibility that the entire value proposition of the Internet is wildly overstated. We could be looking at the flashpoint for the next great economic crisis.
If you want an actually good prediction for what the advertiser-supported media model will lead to, in a decade we'll basically have two different Internets; a good subscription-based one for professionals and the Internet of Shit for everyone else
Web pages are fake. Likely 90% exist to play some kind of SEO game; the rules of Google drive why content is made and repeated and linked. Zillions of pages do not exist for people but to please the SERP gods and even more words are stilted towards them.
there is a breaking point. as you said, everything is fake but the money. but if everything is fake, then why is so much real money being spent on it?
advertisers & investors spending big $ on fake stuff happens for a while - but ends eventually. just like in 2000 and 2008
the internet of 2018 is built on advertisers and investors plowing large amounts of money into things with dubious or outright fraudulent returns. and they can afford to keep doing that for quite a while. but that's just dot-com bubble 2.0. what will happen when it pops?
Facebook removed 'Most Popular City' from the 'About' section of all Facebook Pages last year? It passed without comment. I'm sure it had nothing to do with the fact most large Pages continually reported Dhaka, Jakarta, or New Delhi as the source of the most 'engagement'.
great piece. another aspect i think about is how much actual *fiction* we consume and how it subtly warps peoples' brains over time, training them to look for clues and to expect secret plots everywhere
yeah in a fictional story if you open with the premise that guys india have 5000 smartphones running in unison the expectation is it's going to be an AI or a SETI thing or they're working for a supervillain, but no they're just scamming ad buys for a penny per phone an hour
I quit working in media this year for a lot of reasons, but this article covers a bunch of them. Having worked both at FB and a "trustworthy" publisher, I agree that metrics are bullshit top to bottom.
I worked at an online car shopping traffic aggregator for a while. The entire business model was fake metrics. We basically were reselling car salesmen their own analytics back to them. A national insurance company acquired the company shortly after I was terminated
Jean Baudrilard argued we’d already passd the point of no return, from reality into a simulacra of reality, by the late 1980s. He was very cynical but it’s hard to argue more than 30 years later that he was wrong.
Because, apparently, somewhere in the last few years we lost sight of the basic maxim that everything online is suspect until verified? Sock puppets have been with us the whole time. Sock puppets enhance social networking metrics & thus profits. Has always been thus.
and we can't avoid fake people and juked viral trends by anon networks no matter how we try to control who we follow and what we read or promote because everyone is being subjected to addicting algorithms.