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| ̄ ̄ ̄ ̄ ̄ ̄| | PODCASTS | | DON'T | | NEED | | ADS | | _______| (\__/) || (•ㅅ•) || /   づ #Luminary
637 replies and sub-replies as of Mar 08 2019

We've heard you loud and clear. Ads are an important part of podcasting, and a subscription model can be too. We appreciate the conversation and believe that creators and listeners should have a choice.
Thank you. The other question is, how do you choose your shows? How are you discovering new and unusual ideas? Are you a gatekeeper, or can anyone pitch an idea? And will you sustain smaller ideas that "couldn't get made otherwise." (Not sure how they couldn't, but okay.)
And specifically, what idea is so conceptual people couldn't produce it otherwise? This isn't like making television or movies, you can make good shows on a shoestring. (Helps to come from the world of live theatre, but still.) That's one part I don't get.
Good to know! Thanks!
Also, can anyone pitch a show and get ACCEPTED? As much as I love the podcast creators I listen to, it's getting really incestuous with everyone guesting on everyone else's podcast or an audio drama with the same five people.
I am going to recompose this tweet for you: | ̄ ̄ ̄ ̄ ̄ ̄| | OOPS | | SORRY | | OUR | | BAD | | _______| (\__/) || (•ㅅ•) || /   づ
Can I give it a shot too? | ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄| | OUR | | UNAPOLOGETIC | | APOLOGY | | ________________| (\__/) || (•ㅅ•) || /   づ
how about another | ̄ ̄ ̄ ̄ ̄ ̄| | WE | | DONE | | GOOFED | | | | _______| (\__/) || (•ㅅ•) || /   づ
The backtracking is all too clear
So how long until you end up with ads?
They'll have ads from the launch. Luminary is, at its core, just another podcatcher that will work like RadioPublic except they also have gated exclusive content.
Hahaha, foot: meet mouth
Thank you for not being cute.
My favorite "subscription model" is a free and open RSS feed.
You omit the MaxFun model in this conversation, creating a bit of a false dichotomy.
No. If there’s a subscription required, it’s not a podcast. It’s something else. Go away.
If you think this is going to make me reconsider, you're wrong. You lost me the moment you thought it was okay to be a dick to other people.
I disagree with your choice to try to profit on the work of others, and fear this is a slippery slope where podcast content may have to alter itself to meet the needs of its parent company. Thanks for trying to kill something I love so much.
Delete the tweet then dip.
How 👏 Much👏Is👏 Your👏Subscription👏Plan?
$7.99 a month standard. If you sign up using a referral code from a Luminary show you get it for $6.99 for a set period of months.
I only listen to podcasts on iPod Nanos, so I can't listen to anything that requires an app. I also support my favorite shows on Patreon. I'm thankful no one I listen to is moving to your service. 🙏
 ̄ ̄ ̄ ̄ ̄ ̄| | THE | | | | | | BOYS | | _____ | (\__/) || (•ㅅ•) || /   づ
We're all hoping you fail!
It's not a conversation. It's lots of people pointing out how wrong you were. Hope your #vc folks are watching.
Good work Luminary marketing team hope for you yet :)
Ok. here's the thing. As a listener, my main thought is "Ugh, another fucking subscription service. Thanks, I'll pass." There are already other podcast networks with exclusive content that you have to pay a subscription fee for, and I haven't subscribed to those.
As a budding podcaster, this screams "We're going to give D-List celebrities and people who've already started making revenue a chance to make MORE revenue and have opportunities, and if you haven't yet, well, you're fucked!!!" Which, thank you, the acting world is already that.
I theoretically like the idea of a place for podcasts to gather and to be in a centralized place, but then again, I also have watched both #FyreFestival documentaries and that's something Billy McFarland wanted too, and look what happened.
nice roll-out, guys
“Mistakes were made - this isn’t an apology.” - @hearluminary
Good luck with your model. If I free up 7.99 a month in my budget, it's going to support a creator who makes their work freely available long before it goes to a paywall. I know I'm not the only one.
You have a subscription to BOFA imo
People dont want to pay
This was such a delightfully stupid way to draw attention to your awful business model.
What an awful service. You guys won't last 6 months.
Hella stoked to watch the Netflix docuseries about how you guys were a misguided sham!
| ̄ ̄ ̄ ̄ ̄ ̄| | SEIZE THE | | MEANS OF | | PRODUC- | | TION | | _______| (\__/) || (•ㅅ•) || /   づ #Luminary
Podcasting is better off without you, your thirsty investor set and your arrogance. Move to the next page in your ideas journal, because podcasting isn’t the thing for you. If you’re unsure as to why, we’d be happy to educate.
Coming out of the gate strong, folks!
They’re not podcasts.
Nice try, but you’ve already shown your ignorance and hypocrisy
Well gee, I can either pay for my content I currently get for free, or I can listen to a minute or two of ads that I can just skip past if I want. What even is this take? Who could possibly think this is a decent idea?
But don’t make asinine comments because podcasters have ads to make a living! Come on.
I will never subscribe to your service because I can’t afford to, which is fine but super accessible podcasts are kind of extremely important. A podcast that goes behind a paywall is gonna plummet in subscriptions. Podcasting isn’t supposed to be for the elite.
I choose to never subscribe to you.
Your service doesn’t belong. Go ahead and disband. Podcasts should remain free. Ads don’t bother me at all. Easy to skip. I’d rather give my money to the people who actually make the podcast not some middle man cash grab.
In other words, “We’ve been dog walked for four days, maybe we should rethink our position, considering our business model...”
What content are you creating?
Podcasts don't need you @hearluminary. I like the ads on podcasts because they're actually good ads. @Casper @KendraScott @squarespace @atpfm @FractureMe @backblaze
As silly as it sounds I kept hearing @getquip ads on some of my favorite podcasts and ended up getting a Quip. I LOVE my quip toothbrush!
One of us over here may have also gone down the Quip road thanks to podcast ads...
And @naturebox (I love snacks, and healthy snacks are the best)
I’m an @OatlyUS fan now for the same reason (you guys, it truly is delicious!)
Chocolate Oatly is where it's at for this guy👌
I haven’t tried it yet.
Also add can be done in an entertaining way. I never skip ads on @MyFavMurder because they’re usually hilariously presented. I wish more podcasters would use that method and not just sound like they’re reading insincere propaganda :P
Hey thanks Adam! A lot of the ads really depend on the presenter - we try to work with ours to write copy or bullet points that match the tone of their show, so hopefully it works out well in most cases :D
HA, I've only heard that one on Sirius XM never on a podcast. But it makes me change the channel.
It was on every episode of Serial
Greetings from The Swamp 🐊
Ads allow podcasts to remain independent, which is what actually differentiates them from most other forms of media. No need for this kind of corporatization
That is the opposite of true. Ad-supported podcasts are not independent of advertisers who are, quite often, corporations.
The ads come and go with no control over the content. Take Bill Burr's MMP for example, the advertisers are constantly leaving him for the things he says and it doesn't stop him. He's not beholden to anyone
That is not true for all ad-supported podcasts.
I guess I could have chosen my words better and emphasized that it gives them the freedom to operate that way if they want. IMO the best content comes when creators are 100% free to create and I believe non corporate podcasts are producing the best content out there right now.
Is your argument that a corporation providing basically all of the funding for a podcast is less controlling than several corporations providing a pastiche of funding through ads, a relationship that both the corporation and the showrunner can refuse?
so, #notallpodcasts? Who is more independent, the podcaster who owns her work on a public feed, and can change her distributor, sponsors, or biz model at will, or the one exclusive to a single app reliant on one for profit corporation's deep pockets and fresh promises? TANSTAAFL
That fantasy creator is having a very hard time getting and maintaining funding. Or they are building their own ad sales team or something. That kind of freedom comes with enormous cost in less $ and more uncertainty. I'm too old for that.
I'm not judging you, honestly, creators should decide what kind of freedom they want, and it's good to have choices - that's what I want to preserve most. But, I do take issue with implying this is a more independent choice than having ad support
I can tell you that in this one case--the show I'm doing for @hearluminary this offered the greatest editorial independence and long-term certainty. Far more than I would have had with ad-support or at NPR or another platform.
Well it hasn't even launched yet so it seems premature to reach any conclusions about the "long term". I've been listening to and supporting podcasts since 2004 (before iTunes support) that are still in production today. And I wouldn't question their creators' independence.
It sounds good, but long term? I know few long term certainties. Most of them are not related to pre-release startups that in the long term have investors with expectations. I feel like I've heard this song before, maybe someone posted it on SoundCloud?
Call me a nitpicker, but NPR isn't a platform, it is a news organization. If you expected editorial independence at a news organization, then you will definitely be happier elsewhere.
Here’s some advice you didn’t ask for - this is a dumb look & will make people not care about your upcoming podcast so maybe stop.
Also, the independents-have-to-do-it-all argument isn't true anymore - many networks are batteries included with sales teams, guarantees, marketing, and tech - independent and ad supported doesn't mean doing-it-all
Right. But they want a commitment. You can't sign up with Midroll and tell them you'll jump to Cadence13 any day you feel like it. Getting that support means losing some freedom, which is fair enough.
That's why I said true independence would require your own sales operation.
true, total independence is hard (impossible?). I hire a sales team, and I'm making commitments to employees; do it myself, and my time is in sales not creation. Trade offs abound, but pinning it on one "benevolent" for-profit is not independence either
The future of pod ecosystem could be: 1. fragmented paywalls, 2. one major platform, 3. many pod apps. 1 focuses on sub rev. 3 on ads. 2 is likely a hybrid. I think 2 is best because is maximizes the growth of listenership for all pods and makes it easy for anyone to create.
By leading with ad revenue as the primary monetization path, it doesn’t stifle creativity and allows for listener growth. Discovery is the bottleneck of the industry. Making listening to pods as easy as radio could unlock explosive growth.
Ignoring the discovery problem and just trying to create a digital SiriusXM (or netlfix for podcasts) limits the true potential of the ecosystem imo. As a listener I want to open my pod app and serendipitously discover gems of eps to listen to from the millions that exist.
I want to my pod app to know my interests, have good metadata on all eps that exist (topics, hosts, guests, who i follow is recommending, etc.), and integrate the two to create a discovery experience that isn’t manually possible and isn’t available in a paywalled catalog
This would look like twitter making a podcast app but I think long term, it’s what would deliver the best user experience, the best monetization for creators, and the best footing for creators starting out. Not to mention creator access to listeners: merch, events, etc.
I think a major issue currently with ads in podcasts in that they don’t work like ads on platforms (facebook, twitter). I think ad revenue and efficacy are maxed when all the same kind of content being served ads are on one platform and that platform has really good data.
Pods serve ads on a show by show basis (as I understand it) and the data is really poor. Imagine twitter building a podcast app, also making hosting tools, and just plugging pods into their existing ad network and evolving it. Imo that’s more compelling than Spotify’s ads.
My thesis is a rising tide lifts all boats and what is best for the listeners will ultimately be best for the creators and the ecosystem. Listeners want: -personalized discovery -one pod app -free option -large catalog -donate to creators -share eps -know ab merch/events
There are benefits of scale and consolidation (for listeners and creators) that are only possible if one major pod app with a new and ambitious vision emerges (I think...)
Translation: you don’t want to put in the work so instead you’ll just charge the audience. Yeah I’m not exactly lining up to pay a subscription fee to anyone with the work ethic of “I’m too old for that”.
That’s actually not 100% accurate. Some ads do tend to dictate/affect the content a person can run.
It doesn’t stop him because he is wealthy outside of podcasts and it’s a vanity project
Adam - I’m sure you’ve answered this elsewhere, but have you ever considered a Patreon or similar?
No. I am creating a real business. A podcast company with employees and good studios and that's a seven figure budget. I want a diversified set of revenue options. But I don't see patreon fitting in to that.
Podcasting started as a DIY platform- enabling voices for people who don't have large budgets or platforms to start. This elitist bullshit is far more detrimental to the podcasting ethos and community than ads have ever been.
He's creating a "real business" with "diversified revenue options." Good for him I suppose, more power to him But I'm keen to listen to podcasts, not "real businesses" or "diversified revenue options" so i won't be hearing whatever he is making. I'm not the only one.
I’m keen on two people in a basement having honest to god discussions with each other about shit, and most of the ones in really like have become decent businesses by making something interesting Like @AstonshngLegnds @LPontheleft @OhNoPodcast @MBMBaM
Yuuup. And two of those podcasts get my money every month - but only because they're available for free. I never would have chosen to support them otherwise.
I’ve been a maxfun supporter for years. And I’ve been donating to AL And Lastp for a little over a year.
So, VC $... that means independence?
You maybe think being behind a paywall might moderate some content in the exact same way???????
Adam, I know many podcasters who run ads and have had no editorial influence by the advertisers. Are you undermining the integrity of all ad-supported shows? Why would you say this? Or am I somehow reading this wrong?
Apparently he doesn’t want anyone to listen to his upcoming podcast 🤷‍♀️
By this definition, nothing is independent. Which is fine — the world is interconnected— but I think you’re watering the word down beyond any utility.
ehhh we can also remain independent if each of our listeners would give us at least #OneDollarOneTime. Ads are not enough unless you're in the top 1% of podcasts (my #ManwhorePodcast is in the top 10% and it's def not much). No what keeps me independent? My fans vis @Patreon.
Who would win, a podcast subscription service or one skippy boi?
Followed for the best SoundCloud I’ve ever seen :)
That's wonderful, I love this so much.
Omg ❤️skippy boi❤️
Listen to @AdamBuxton and then tell us that ads can't be great. You're just not trying very hard!
We don’t need your classist barriers to content. 🤷‍♂️
Guess I won't be listening to podcasts on Luminary. I love podcasts, I don't mind the ads.
So, here’s the thing. I know (and like) the folks behind @hearluminary. They want to build a catalog of top-quality shows. Great! But this? This is toxic. It’s toxic because it’s sending a message that “ads are bad” and the reality is that most podcasters who run ads NEED them.
| ̄ ̄ ̄ ̄ ̄ ̄| | PODCASTS | | DON'T | | NEED | | ADS | | _______| (\__/) || (•ㅅ•) || /   づ #Luminary
Do you know what happens when you tell listeners “ads are bad” over and over again? They start to hate ads. And then they start to SKIP them. Worse, they stop listening to shows BECAUSE they have ads. If that happens, most podcasts will simply disappear, & the industry with it.
You don't think people already hate (and try to skip) ads?
I’ve listened to Lore for 3 years, I’ve never had an issue with how you incorporate ads into you show. A few ads in exchange for 40 minutes of content is extremely fair, making lore quality podcasts is hard, time consuming work, you have to be able to make a living doing it.
Nah, make podcasts without money.
I have no problem with ads. Don’t give them a podium. Give them “crickets”.
I listen to a wide variety of shows and to me it's how the ads are placed. Like the flow of a good paper, ads should be the same. Crammed all in the beginning, not fun for listeners but seamlessly worked into the story, magic. #mytwocents
Yes, that could happen and it would be bad if some podcasts failed because they lacked financial support. But your argument suggests that listeners ought always to buy more of whatever you advertise, if we’re aiming at giving you more income. That sets a consumerist precedent.
That is not at all what I suggested. Your purchase of a sponsor product does not send me money. Sponsors paying me to run their ad, not based on its results. But if people stop listening to ads, podcasters will have a harder time selling those spots. That’s my point.
Asking because I legit don't know, can you / your sponsor see that degree of detail in listening habits? What gets skipped? How about who listens at 2x speed? Or if shows are only watch 2/3s of the way through, etc? Also, I realize I never said Hi. So, Hi!
Why do advertisers want people to listen to their ads? If people don’t buy their products after hearing their ad, will they keep running the ad? If so, why?
I love how you and the McElroys do their ads, they always seem organic. And heck, some of the best McElroy bits have come from ads!
I mean ads are bad and gross but if helps independent creators then I guess it is what it is. Tbh I'd love for podcasts I listen to not have to shill something they don't believe in. I FF anyway but I hate corporate sponsors. They eventually will want a piece of your content.
I only sell ad space to sponsors I think my listeners will connect with. And skipping is your right, but skipped ads are less effective, and when ads stop performing to a sponsor’s expectations, they stop buying ad space. Skipping ads can kill a podcast.
I don’t consider an episode done until I’ve listened to every second, that includes the ads. If I enjoy the content I think I can listen to an ad or two.
Well I’ve never been asked to change my content for a corporate sponsor! Ever! So it’s like this: 1. You can listen and enjoy the show but skip ads 2. You can listen to the show and the ads and help the creator earn 3. You can support on Patreon and receive ad free content..
but you cannot expect a creator to keep producing content for free for your entertainment! Complaining about ads on free content is like complaining about not getting enough blowjobs while you’re in the middle of getting a blowjob! 🤷🏻‍♂️
Not trying to be flippant but how does skipping ads hurt? How do they know? Also, I'm not eligible for certain ads, like HelloFresh, so what then? What if a sponsor asked you to avoid a topic, would you drop them? Again not trying to be rude, just want to know more.
I posted a 10-tweet thread an hour ago explaining how ads work and why skipping is bad. I’ll let you read that to find your answers.
Thanks condescending-dude-I-don't-follow-and-have-literally-never-heard-of! A simple link would have sufficed, since im not going to paw through your pretentious timeline. Was trying to dialogue with content creators about transparency. Enjoy the smell of your own farts! 👍🏻
No need for badness! It’s easy to find! A lot less clicks than typing that whole thing out! 😂 Here is the link…
Can we talk about skipping ads in podcasts for a second? I’ll make this short. First, though: skipping ads is your right. I can’t control your listening behavior. But every action has a REaction, and skipping isn’t a neutral thing. Let me ‘splain… /1
Whoops! Not anymore, looks like I got blocked 🤣🤣🤣
Yeah well what do you expect? 🤷🏻‍♂️
I understand yalls position but I imagine the goal would to eventually rely solely on patreon and phase out ads, yeah? Again, not trying to be rude, but I just can't get on board with "advertising/marketing = good", it's a 'necessary evil' at best. Esp from such a AntiEst group
Let’s do this: tell me how much you pay to listen to your favorite podcasts. Roughly how much money do you spend each month specifically on podcast episodes?
They spend absolutely nothing and never would lol
I think you don’t understand what Patreon is really? For me it’s a platform where fans of the show can support it by subscribing to a monthly fee! For that they get EXTRA stuff like bts audio, early access, live chat and streams, and exclusive access! It’s extra stuff; some..
creators don’t use it this way and just have it like a tip jar! Others use it as the only way to consume their creation at a price per unit (like comic books) but Youtubers and Podcasters have their free content anyhow, with ads, for those that don’t want to pay extra directly!
P sure I do. You go on to list basically the example I'm thinking of, price per unit. I sub to many podcasts and have seen some creators move in that direction, so it's not like I'm making it up. I just thought a conspiracy podcast wouldn't want to be beholden to anyone. Cheers.
I’m not beholden to anyone!
I also take issue with your assumptions. [1] No sponsor has (or legally can) get “a piece of your content”. I own my show. [2] Ads are not “bad and gross”. You personally *feel* that they are, though. There’s a difference. [3] I never “shill”. I find sponsors that fit my show.
Do you get paid if I skip ads? If not I'll stop skipping. Anything for free podcast that helps content makers out with out spending money in all in
I don't mind ads. In fact, even when I got the Patreon no-ad shows, I'd still listen to the shows with ads.
I think the ads are helpful 🤷‍♀️ I don't have cable, so I don't see ads in any other entertainment I use (Netflix Spotify premium). So hearing an ad for something I need is pretty nifty honestly.
I really have never minded Lore's ads at all because of your voice 😂 I have had friends ask if I'm going to skip them and I tell them no because your ads aren't jarring plus they help me find great products to try 🤷
There is no free lunch. And unless they're horrible at it (or horrible people), podcasters deserve income for their efforts.
My ads pay my expenses. They pay for artists and researchers. They fund future projects. They allow me to tour and speak at places where I can help teach new podcasters. They feed by kids and pay for our health insurance. So take your “ads are bad” marketing shit and shove it.
No, I only work for exposure.
...if you insist... I do LOVE Lore!!
How many exposures do Casper mattresses cost? Also, my car is paid for, so I’m not really sure-- how many klouts, likes, influencer points, and exposures does a midsize SUV costs these days? Can you pay exposures right from your phone when you buy groceries, like Apple Pay?
did i hear someone say exposure? you should try going on a podcast sometime. i hear @DelvePodcast doesn't have ads and thinks a premium sub service like @hearluminary is pretty much trash 😂
Oh good! I need about 950 exposures to pay my rent.
Not sure I follow.
Im been satirical Aaron ☺️ you work hard, add are ok and best of all they really help you. I wish there was adds for Spanish podcasts. Love ❤️
Thank you for at least putting them at the end of your show. Regardless of where they are, its worth the price of all lore offers
Don’t listen to them Aaron, I love knowing how well you’ve slept on your new mattres and how you’ve found a more efficient way to send letters. It’s comforting
After going to the post office the other day my 9 year old advised me I could have been more efficient woth an online stamp company...
Sounds like a very smart child. You should sign them up to a great online course. When they’ve got their certificate you can capture the moment with a picture on glass! Would look great on some bespoke furniture (middleman cut out of course)
I was going to have him sit on a piece of mid century modern furniture with a great low shipping rate. And we actually DO have a subscription to the Great Courses.
Totally agree. I like ads if they’re done well, as yours are. I can choose to either mentally check out at that moment or be patient and wait (something the world seems to be losing apparently). I’ve also found out about some really cool products because of podcast ads!
You’re perfect and your content warrants the revenue generated by a small amount of ad time from sponsors that are actually really cool. Keep doing you! ❤️
You’re a natural wonder.
Ads also benefit consumers, who might be unwilling or unable to pay $50 or more per year for each of the 10 or more podcasts they listen to semi-regularly.
Honestly I would listen to you narrate an ikea instruction manual, and ads are important for your revenue like you said, so keep the ads on Lore coming!
put as many ads in there that you need to. The rest of y'all know there is a way to skip forward if you don't want to listen to ads, right?
Why is it that people seem to complain most when they are getting something for free? I'm happy to support companies that support the shows i love, like LORE!
Your podcasts make me happy so I’ll take the ads! 😁😁😁😁😁
Ads feed, house and clothe creators and help them keep making content I love. If the price I have to pay for amazing content are some ads it’s a price I’ll happily keep paying.
After learning you were a @PearlJam fan I realized I could trust your opinion. I now sleep like a prince on my @Casper mattress. I haven't slept that good since I was at sea. Seriously.
your wish is our command, sir sultan of slumber.
Outside of Lore is that your voice I here in the picture frame add, the name slips me?
Only picture ads @amahnke voices are for us folks at @FractureMe on @lorepodcast
You right now... if my puppet was “ads are bad” marketing.
I can’t sit and read a book. Time restraints and attention span issues. Lore advertised audible. I had never heard of it until I heard their ad on your Lore podcast. Been a member since. Thanks to you and them I’ve been able to enjoy books again. Keep up the great work
It's sad that Luminary, which is now hosting an upcoming podcast that I will unfortunately be unable to listen to, is putting out such a toxic mindset. Shame.
It bothers me that Luminary is on this weird high horse that advertisments are an undue burden on listeners. The "everything behind a paywall" model is inaccessible to new/small shows who do not have the clout & big names that guarantee people will pay $13 a month.
Also, inaccessible to listeners. My kids were assigned Historical Figures from the @ParcastNetwork in class. Their school is 70% "economically disadvantaged." They download the show on the school laptop and take it home. Free podcasts help close the tech gap. Paywalls do not.
Oh absolutely. I co-host two children's literature podcasts. I'm acutely aware that many of our listeners are children with no disposable income who are trying to learn. One email was from a teacher who used our show in his class of similarly "economically disadvantaged" kids.
That’s amazing your work is being used that way.
My shows aren't 100% educational but he did teach the featured series of one in class and recommended the show to his students. The community around A Series of Unfortunate Events has always been a respite for those who are struggling. We're just one small part of it.
I understand your frustration and agree with what you're saying. Having said that... Am I being too generous in thinking they may have meant "Ads aren't the only option for funding a podcast" rather than "Ads are bad"?
I think the podcast ads, which are typically narrated by the podcast host instead of the fast talking radio ad chumps, are charming and effective. However, I resent your “how did they do that box” description of a Casper Mattress. here’s how they do that: they vacuum pack it.
I'm sure it's elves.
I don’t know what the complaint is. If you watch TV you either see adds or pay for the channel. If you listen to music you pay for adds or subscribe to a “station” like Spotify. So how is it different for podcasts? Either put up with the add or pay for an add free version.
They have also introduced me to primo underwear and snacks
has the best ad breaks 🖤 change my mind
I think ads are bad for my show. Even though it pays well. But I want my audience to know I'm honest with them. I lose that when I'm reading ads. I want to be free from corporate pressures. I lose that when corps pay me. I am working to get rid of ads on my show. They are bad.
That’s a sign that you aren’t fully in control of the sponsors on your show. Only book companies you think your listeners will connect with. Only promote companies you’ve tried and vetted. And never alter your content according to a sponsor’s wishes. You’re in charge.
I mean I do that, I research my sponsors like crazy. But it's sort of like being independently funded vs corporate funded. I'm much more open an honest when I don't have a corporation's influence. I will become ad free and I will feel so much better about it then.
But it isn’t “corporate influence”. Not even 1%. It’s you taking a short break from the content (or wrapping up the show) by telling your audience about a sponsor with a product they might like. It doesn’t erode your honesty or integrity at all. It’s how you fund your content.
Journalism is definitely affected by advertisers though. For profit news outlets business model is to sell audiences to advertisers. And that's the business model for many podcasts too. Which has an affect on the show. I just think ads are bad for my show. They are fine on yours.
Ads are such a small price to pay for such a great podcast. I mean it’s free!! Plus I’ve checked out @TheGreatCourses and @FractureMe thanks to Lore
I love your work and I don't mind the ads. I've even used the codes some of the podcasts I listen to give, if it's something I want to try. Keep doing great!
I’ve never minded podcast ads. They typically appeal to me (I’ve subscribed to so much stuff after falling in love with a podcast) and I love that they keep many podcasts free!!
I love the whole podcast. Ads and all. For the love of god dont change a thing. We dont want it to be like sesson 2 of lore. Lol
I’m not a huge fan of ads, but I understand why they exist. I will say I do prefer ads that don’t interfere with the flow of the podcast. I think @amahnke handles them just about perfectly.
I am impressed with how Aaron Mahnke has evolved the timing of his ads within the episodes. @lorepodcast and @Ologies both do a great job with ads. How do people think good podcasts get made? Money has to come from somewhere, and programs like Patreon only do so much.
And don’t tell me “everyone skips them” or “ads never work”, because that’s bullshit. I have sponsors that have been supporters since the summer of 2015. If the ads weren’t working, they’d stop booking spots. But each year, all 84 of my annual ad spots sell out in just 1 week.
Long time listener. Ads work. I routinely hear about something from a podcast ad section that I check out and either buy or plan to buy in the future.
I’ve never skipped an ad on a podcast. Podcasters give me very stuff. I’m happy those ads pay for my free. And I have gone to some advertisers sites and bought stuff.
Statistically, podcast ads are some of the most effective ads, likely due to the level of audience engagement in podcasts and the targeted nature of the ads. They also take the burden off of crowdfunding which is difficult for smaller shows/shows with less affluent audiences!
I never understood the "ads don't work" crowd when it comes to podcasts. The parasocial nature of the medium is a huge boon to what makes most ads effective. It also allows medium-sized shows to be worthwhile for their creators.
The only thing I don't like about some ads are when at the end of the ad, the announcer starts speaking super fast listing the rules and conditions, etc. When I hear that, I will turn the volume down till the ad's over.
I’m wearing MeUndies right now and just bought an IndoChino suit promo code Crooked lol
Also wearing MeUndies right now! Haha I know it's a running joke that ppl don't buy products advertised on podcasts but podcast audiences are way more likely to purchase something from an ad than say TV audiences.
Agreed! I think we trust our favorite podcasters on their ads than most tv ads for sure
I think Midroll and other podcast advertising networks have the statistics on this. Audience trust and engagement is definitely higher for podcasts than more traditional forms of media. And yes we buy more from ads!
If it weren't for ads, it would become paid content and many people don't want to do that either. Ads keep things like radio and TV free so why should podcasts be any different?
I really don’t understand this way of thinking. 1) podcasts are free, do you work for free? No. Don’t expect creators to. 2) we see ads everywhere anyway (TV, streaming that you pay for, public transportation) 3) unique innovative products advertise on podcasts
as a marketer/advertiser in the space, THANK YOU for vocally supporting pod ads. those of us who do them, try to do them well (why do crappy ads?!) and bring innovative, fresh brands and creative to this medium bc of its performance and ability to impact consumer behavior.
further... @hearluminary raised funds to enter a space that has thrived BECAUSE of yearslong support from unique, innovative advertisers. friends of friends are at luminary, & i wish them well; but i hope they find a more positive brand voice, bc trashing what got us here is lazy
Lol it’s like “how do you think this show stays free? How do you think it’s paid for?”
Go to a show for an artist you like. Get excited when they announce they have CDs, maybe t-shirts for sale. Buy those when you can afford to because you get the chance to support art that you love. The concept is so similar, and frankly very cool.
I own a @getquip toothbrush, @brooklinen sheets, and have a @squarespace website all thanks to podcast advertising. I’ve found great products and felt good about supporting my fav shows.
I tried audible because of the ads and now I’m an audible subscriber. I’ve also been thinking about getting my girlfriend a year of square space to see if it has a positive impact on her business. Ads works. Often I skip them but I’ve also benefited from them.
Family got @FractureMe prints for Christmas. Loved them. Ads work.
Podcast ads totally work! They have amazing ad rates too.
Yup, I'm a customer thanks to a podcast ad. @Carbonite back in the day and @FractureMe recently. @replyall ads are some of the most innovative and personal ads out there.
I have used two from your podcast!
I know they work. I am much more likely to buy a product if a podcaster I like and have grown to trust promotes them. I have purchased from a number of companies only because you had their ads.
And I don’t understand how anyone would not “get” the fact that a podcaster needs to make a living while we as listeners get to enjoy the output of their labour for free.
I been listening to @ConanOBrien new podcast, "Conan Needs a Friend", and his approach to ad reads is just as entertaining as the show. Not to mention, I have bought products because of ad reads, your show included.
A number of my Christmas gifts to others this year supported podcasts one way or another.
Same here, we see great results for our sponsors. We also get listeners talking about how much they enjoy what we do with the ads. If doing this to pay our writers, VAs etc is somehow awful then I guess I'm cool with being awful.
I’ve personally bought several products I only heard of through a podcasts lol 🤷🏼‍♂️ I appreciate podcasts being free, and the quality/humorous ads sure as hell beat the low quality junk on the radio.
For me most ads are pointless because they don’t do international shipping or the shipping is too expensive, so yeah they can be annoying to me. But as someone who follows a podcast who recently started doing sponsored ads so they could post a bit more often, I can’t begrudge it.
I'm more fascinated by the fact that their brand looks like @Mailchimp 🤷‍♂️
Actually you and @ttfapodcast have some of the best, funniest ads and I never skip!
I love the way you read the ads! They keep booking spots because you are (or at least sound) genuine and engaged. I don't care enough to go into the app to skip them usually. They're harmless enough,and the worst they could happen is I end up buying a product sounds neat/useful.
My husband and I just bought glasses from @WarbyParker bc of podcast ads. I'm usually a skipper but sometimes they get through. Just saying.
To be honest I love the way you read your ads. I don’t live in America so pretty much none of them are relevant to me, but they’re just -nice- to listen to as a break between storytelling.
I don't know if I've used any of your codes, but I signed up for @imperfectproduc and @classpass and tried @audible_com thanks to podcasts and YouTubers. Ads work.
I will never understand why people can't wrap their heads around how ads help keep their *FREE* content FREE. Yeesh.
My @FractureMe purchases suggest they do indeed work
Podcast ads are effective because the audience knows that those ads actually support the time it takes to make podcast.
You’re one of the only podcasts that I’ve actually purchased something because of an ad. Thanks to you I found my love for @harrys. Now that I support @lorepodcast I sometimes wonder what ads I may be missing.
for real, I often remember a product not by name but by podcast episode surrounding the ad, then go back to the feed 6 months later. note: good show notes with links to sponsors that show in @OvercastFM is really really useful from a listener buying from your sponsor perspective
I mean, I don't want to encourage more ads at the cost of content time, but yeah, I subscribe to at least 25 podcasts and I've definitely checked out the products advertised on most of them.
I once created my car trying to skip a podcast ad. Now I'm seriously considering hello fresh.
I started using Harry's due to your podcast, also tried the home delivery ingredients, but didn't like that, seemed like too much packaging, and I hate waste.
dude i will always 100% listen to your ads because you're a genius and I support your work
I get that they want to be different. To stand out. To be subversive. But attacking the livelihood of my business—and those run by my colleagues—isn’t the way to do that. They’ve walked into a party at 2am, stood on a chair, and shouted “My clothes are better than yours!” Ew.
As a listener, I understand and usually listen to the ads out of respect to the author of the podcast and their supporters. If you are so against ads that you want to attack the people that use them, there is this handy button on most players that goes 10 seconds forward.
We have this idea that ads are inherently evil....but you know what? I’m a consumer, and the podcasts I like often advertise stuff I would be interested in. I get pointed to products that I would appreciate, the podcaster takes a cut, and we’re all happy.
I genuinely enjoy that a lot of podcasters have the same ads, it's comforting hearing a new ad for Square space, or or Bombas socks in the many ones I listen to. If a podcast can survive without ads then good for them, but ads are important!
What is their business model? I want quality content that's going to last and I don't necessarily want to pay out of far as I know ads are the time tested way to make that happen. Content makers deserve to make a living.
What annoys me is when ads are put in and the host is literally in the middle of a word.
Almost all podcasts are free. I get so many hours of entertainment every week. For free. I’m not going to begrudge them ads to pay for the time it takes to make the content. I’m not going to ask content creators to work for free- which is what Luminary seems to be promoting.
Radio has been supported by ads for years - replaced only by online streaming services which offer an ad-free experience to listeners for a monthly fee. We’ll see how long a business model which attempts to ignore these lessons can last.
Recall that at one time cable tv was promoted as ad-free television for a subscription fee. Where I can, I support podcasts financially. Sometimes that gets me access to an ad-free stream, sometimes not. 1/2
The combination of pay what you can + ads seems to work reasonably well. Or at least keeps the barrier to entry low and gives voices of all kinds a fair shot at being heard. And funded. I don’t begrudge the Luminary model, but the tweets this morning were ugly. I’m blocking it.
But ads ARE bad
Nope, sorry. They aren’t.
It's fine if you like them. I'll keep skipping.
You’ve confused “ads are bad” with “I personally don’t like ads”, and those aren’t the same thing. Without ads, you wouldn’t get free podcast content.
Ads allow a model for podcasters to get paid without billing listeners
It’s amazing how many people resent us for not passing the cost on to them outside of a bit of time they can skip
How terrible we are for seeking compensation/ways to make our shows more sustainable in the face of an audience that expects this content for free.
Of course, as a listener ads annoy me because they interrupt the content. But, as a sensible listener I understand the ads pay the bills and with those ads comes... More content! If the ads lead to more terrific Lore, keep em coming.
I’ve bought more things from Podcast ads in the last 3 years than TV ads. Ads, when done right, are good for everyone.
I literally installed Honey last night because I've heard the ad so many times from podcasts and YouTubers. If I had the money I would most definitely would be using more products that I hear about too.
Luminary’s tweet is an ad, just not on a podcast. We all read it and responded. So ads work. Does feel like they’re on a high horse, though. I like your ads, though. They flow with your show like old time radio ads. Part of the show, part of the experience.
People want free content- they can listen to the few ads. Don't like ads? Pay a subscription. Simple.
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You're right Aaron. We shouldn't minimize the importance of ads. Our free app bolsters ad-supported shows, and our subscription network offers fans and creators a new option. We believe there should be choice and we appreciate the thoughtful discussion.
What makes a podcast a podCAST? the question.
I have utterly no problems with ads in podcasts. People like Aaron bust their ASS to create good enthralling informative content that I have the privilege of listening to for FREE. They deserve their compensation. 😡
My only ad complaint is when it's a preview for a different podcast, interrupting my story, and I don't realize it's an ad and I'm confused about why my horror podcast is going on about alien abductions now ;) :) :D
Gee Willikers! I think most content creators just want to be able to make a sustainable living off of their work, and listeners just want the best experience possible... ads or no ads. We can all get along :)
There's no such thing as a free lunch, folks. "According to the Times, come June, Luminary will unveil...premium podcast content to listeners willing to pony up $8 a month... - a higher price than... Stitcher Premium, which costs $4.99 a month."
Why Podcast Fans Will Always Reject a ‘Netflix for Podcasts’
The golden age of podcasting may end behind a paywall
Nah bro. I’ll take @Stitcher any day over that mess.
I really don’t get this outrage about podcast ads. Most podcast always put ads at the start and most podcast apps allow you to start a set time in. Most ads last 30 seconds, and most apps allow you to skip 30 seconds with one button. Easy!
Podcast aren’t free. Your audience invests time. They are happy to spend time because they see value in your content. I don’t want to pay money and time to listen to Aaron’s great content. I rather pay time to amahnke’s advertisers
That’s how we turn this form a hobby into a job and we desperately need our ad money
No dude it's toxic because podcasts have been relatively free to listeners up to this point. Luminary's end game would essentially subscribe to the patreon of every podcast I want to listen to. Taking that choice away does no good for anyone but Luminary, a classic middleman.
I secretly love ads!
You're right, they need more income from their users, not a vulture intermediary.
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Why thank you random internet stranger. Have a pleasant day!
Honestly, I prefer free podcasts with a few ads to paying a subscription fee to avoid them.
Oh hush! Podcasters deserve to be paid for their time. This is nonsense.
They are a paid service, so I think that’s why they’re posting this. They’re saying like “you don’t need ads to be paid, we’re an alternative option.”
I understand why they are posting this. The message is damaging for independent podcasts that rely on ads for revenue. I’d rather listen to an ad for a great podcast than listen to the cookie cutter products that are being churned out by these paid services.
Ohh. Okay, and yeah. I definitely agree. Though they are going to have the sequel to one of my favorite fictional podcasts. I have mixed feelings about this whole thing, but it could have some good qualities . I’m wary, but curious how it’ll play out.
bad take.
Yo I get that you're just trying to get attention, and clearly it's working, but you're being a total dick. Especially to independent podcasters who's only potential source of revenue is ads.
You can have the live ad reads on Blank Check when you pry them from my cold, dead AirPods.
Podcasts don't need a Netflix
Well they might, but this post by this company ain't it.
podcasters need a youtube - and by that i mean, youtube style analytical data coverage.
iTunes does that, doesn't it? Also, Audible (which has had podcasts for years now). It's like a Netflix of podcasts, and it also has amazon analytics' "similar to" recommendations.
iTunes analytics are not really even numbers. They are pretty meaningless. 😅
How is this even a value proposition to users? A constantly changing UI that gets more irritating? Continually increasing prices? Content leaving the service unexpectedly? More unskippable ads like Hulu? Juggling a dozen subscription services? Podcasts have none of that.
ads aren’t intrusive in the least if you’re listening to a good podcast. If the ads are intrusive it’s a crap podcast.
I kinda like the Indeed ad. "Oh, a unicorn!"
So right out of the gate you’re taking shots at everyone else? How have you earned this? Because you’re rich? This is some seriously classist garbage. The only show I care about on your network is @loveandradio but I’ll be happy to part with them if it means not supporting this.
Sad to lose love and radio, but I'm not downloading a new app for every podcast I like.
So how does a podcaster make money? #seriousquestion
🙄🙄🙄 Yep, podcasters should just work for free. 🙄🙄🙄
Disagree. Many podcasts absolutely need ads
I’m sorry who are you?
I wish I were in the middle class so I could afford a subscription to a podcast service instead of having to hear a bunch of ads that are only relevant to people who are in the middle class.
You are everything poisonous about tech.
Let the Toxifying Gentrification of podcasting COMMENCE!
umm I don’t mind them, I know they enable creators and artists and make a point to never skip them so they keep getting funded. It’s the least I can do for something I enjoy. :)
Don’t speak for the rest of us. Ads allow podcasters to remain independent. Let’s me make my show the way I want, and best of all, lets me provide it to my listeners for free. You don’t know what you’re talking about.
I personally don’t mind ads for those reasons. Plus I have come across a couple services/products that I end up trying and enjoying.
As an advertiser/listener of Switch podcasts, ads that are relevant to the audience/subject are just fine and I'm happy to support people making great content.
Podcast ads are the least intrusive form of ads, in my opinion. You handle them really well on your content and I'm glad that you're able to support your work and livelihood with the help of ads. I appreciate ya, Bill.
Not to mention if you really don't like them, there is nothing stopping you from skipping forward a few minutes
| ̄ ̄ ̄ ̄  ̄ ̄| | CAREFUL! | | DON'T | | ALIENATE | | PODCASTERS | | __ _____| (\__/) || (•ㅅ•) || /   づ #Luminary
Yeah they need better marketing than this ads are a way many people make a living. This isn't a good look.
The splashy NYT launch feels like a self-inflicted wound in a very ominous way.
Most startups have no idea how to do marketing.
Let me guess. You think they should do it for the "exposure?" Exposure doesn't pay bills, and nobody should be expected to give their content away for free.
Sorry Hank. That wasn't directed at you. My reply was meant to go to Luminary.
_________________________ | COULD PODCASTERS | |. BE ANY MORE | |. ALIENATED | |_______???______________| . ll. ll.
sometimes the ad read is so funny that they add to the pod
if people don't want to, or don't have the time to, make podcasts without adverts then that's fine. Don't. Organically more podcasts will crop up without adverts, covering the same topics more or less.
and @JeffBryanDavis reading ads is a highlight of my podcast experience
I love companies that run ads on podcasts. Sincerely. I’ve gone out of my way to buy products because a company supports one of my favorite pods. ..Turns out @OatlyUS oat milk *is* delicious & I can stop pretending that I’m not partially lactose intolerant now.
We sincerely love you, too.
oh my gosh, stop 💕💕
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The ones not on your platform sure do if they want money! Also.... don't you have a free version with ads? 🤔
| ̄ ̄ ̄ ̄ ̄ ̄| | EXCLUSIVE | | PODCASTS | | ARE NOT | | PODCASTS | | _______| (\__/) || (•ㅅ•) || /   づ
| ̄ ̄ ̄ ̄  ̄ ̄| | IF THEY ONLY | | PLAY IN YOUR | | APP THEY | | AREN'T REAL | | PODCASTS | | __ _____| (\__/) || (•ㅅ•) || /   づ #Luminary
Came here to say this, pleased you beat me to it
You may also like this thread…
The point is that these are no longer podcasts. They're audiobooks. The "pay for these so other people can hear them for free" model that unites public service broadcasting and podcasting is the exciting, different one.
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Not sure I like the idea of #Luminary "lets put Podcasts behind paywalls!" Can't we just keep podcasts on RSS. Open distribution works for everyone. With RSS anyone can create a show and anyone can listen, wasn't that the point.
they do when they don't get a zillion dollars in VC funding you roach
Don’t be a dick Luminary. I’m already hella skeptical of you and this sure doesn’t help.
So... youre going to pay all my favorite creators for me, then? Hows this work? Dyou send me a check that I distribute to them myself or do you just send the money directly to some McElroys?
seems like a bunch of SOCIALIST PODCASTERS are just salty they cant get MILLIONS OF DOLLARS from their friends
There's a skip 15 seconds button for a reason. I'd rather deal with ads than having to pick and choose a handful of subscriptions I can afford. It's either that or expect creators to work for free. This is nonsense.
You are an alternative, not a replacement. Also how else would I learn about mattresses and Squarespace?
I would rather my podcasts have ads than have to pay for and use a purpose built app that has a limited menu of content. I don't want another cable TV model of content delivery.
Yeah, no. Exclusives, and probably required to use your app? No, thanks.
They don't need paywalls and disinterested celebrities either.
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Podcasts don’t need a subscription service 😒
Avid podcast listener are fine. There are a few I support with additional donations, but I can't do that with all of them. Podcasters and the people who help make them happen deserve to be paid.
Podcasts don’t need a meaningless intermediary earning money that could go directly to them instead.
Nice to see you're really embracing the podcast community and not attacking the people who built what you're set to profit on.
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| ̄ ̄ ̄ ̄ ̄ ̄| | BUNNIES | | DON'T | | NEED | | MONIES | | _______| (\__/) || (•ㅅ•) || /   づ #BrokeBunnies
your thoughts?
It’s true they don’t. They have ways of getting what they need.
“...if you put them behind a paywall.” You trailed off there, so I finished the sentence for you.
People need to eat and have a place to rest their heads and electricity in order to create content. This also should not be news. So, yes, some podcasts need ads because people are podcasters.
This is just as bad as people saying you should be paid in exposer. Bad take. Without ads, podcasting wouldn’t be worth it bc you’re not getting paid for your work lmao.
Podcast ads are the least annoying kind of ads !! I can skip the ads so easily and creators I love still get paid !
Totally! Though I do hope you consider throwing the shows you love a few bucks on a Patreon or donate button or get some of their merch or something off their Amazon Wish List. Or anything that sends a dollar directly from you to them. 💜 Ads ain't enough for most of us.
They’re also, for me, the most effective form of advertising.
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I listen to SO MANY podcasts. This is the first time I’m hearing about @hearluminary. I’m not interested.
I’m gonna explain something for rich folks. When you are struggling to buy groceries you feel guilty for every dime you spend on entertainment. So a monthly fee might be low but the guilt tax is high. I’d much prefer ads to a pay wall that reminds me every month how broke I am
(Possibly sensitive)
But then how would I get coupon codes for Blue Apron?
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As someone who spends hours weekly working on a pod and more hours supporting my friends in their pods...
Also, please give a listen to @OverstatedPod, @NeoScum, @autonomicpod and @LowPodcast while you're at it.
| ̄ ̄ ̄ ̄  ̄ ̄| | PODCASTS | | DON'T | | NEED TO | | EXIST | | __ _____| (\__/) || (•ㅅ•) || /   づ #Luminary
As my pappy used to say, "Opinions are like assholes. Everybody's got one, and they all stink." Some more than other.
Sadly, tweets like this are going to make sure that core consumers, like me, won't ever subscribe. Support podcasters and podcasts. Not tear them down. Present your alternative as an alternative, not as absolute.
I listen to 150 podcast a week. I will not be subscribing. I will HOWEVER be donating more to my favorites.
Yeah, they need to pay you $8/month for Lena Dunham content instead. FOHHHH
Artists should be compensated for their work, and ads allow that to happen without paywalling content. Ads benefit small independent creators.
Podcasts don’t need ads as much as your tweet doesn’t need formatting. #luminary
How well do you pay the podcasters on your platform?
What podcasts absolutely don't need is venture capitalists seeking to build a closed-platform monopoly.
You are spot on!!
Silly rabbit, paywalled podcast networks will need to advertise to gain listenership, and one of the most effective channels to do that would be with ads on podcasts.
Podcast listeners don't need your pricey nonsense
Podcasts don't need paywalls, either.
It's ridiculous how much you don't know your audience then oO
“hey let’s make everyone who loves podcasts angry”
Sincerely — the *only* place where I can live with ads :’)
| ̄ ̄ ̄ ̄ ̄ ̄ | | JOIN LUMINARY | | AND NO ONE | | WILL EVER HEAR | | YOUR PODCAST | | (even less than usual)| | _____. __| (\__/) || (•ㅅ•) || /   づ
Oh, you've discovered Patreon, have you?
(I actually enjoy listening to ads because it means the creators I’m listening to are able to get paid for the work that they do and as someone without the financial ability to support them myself it’s great to hear that they’re doing well)
i’m excited about what y’all are doing but this is a bad take and this meme format is a particularly inappropriate vehicle
i happily donate to my favorite shows because i currently have the means to, but plenty of people can’t. if ads can keep podcasts free for listeners while getting content creators paid, then that sounds like a pretty decent system to me.
of course bad ads exist, and the bad ones are often so bad and prolific that they give ads in general a bad rap. but i’d argue that in general podcasts deliver some of the best and most natural ads in our current age.
and you may say that advertisers limit the creativity or independence of creators and that can certainly be true, but i think the ad-supported podcast sphere provides a hell of a lot more freedom for experimentation and fledgling creators than your extremely exclusive platform
also if this is truly the take you’re going with then i hope i never hear or see you advertising your product or its podcasts anywhere 🤷🏻‍♀️
i know you don't listen to my show, but i'm SO glad you financially show love to the shows you love! wish more podcast fans were like you!
Podcasts don't need VC funding.
You also did the sign wrong.
Delete your account.
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Also, look how much better at ASCII art all the replies are
| ̄ ̄ ̄ ̄ ̄ ̄| | AUDIO | | BEHIND | | PAYWALLS | | ARE | | NOT | | PODCAST | | _______| (\__/) || (•ㅅ•) || /   づ #Luminary
Staying the hell away from this service.
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What's wrong with ads?
Podcasts like @thedollop make the ads funny and entertaining. I'm totally fine with the ads.
i was really looking forward to listening to a lot of your podcasts but a subscription service removes the accessibility that makes podcasts so wonderful - it's not only hard to afford but it takes away independence from creators.
I'm on your mailing list ... it's really irritating that you keep trying to get me to sign up for your premium service and you don't even mention the price. Your marketers are super glib for someone without a product yet.
“IF YOU CHARGE THEM OUT THE GATE.” You aren’t above monetization. Don’t paint the rest of us as bad guys.
No one is gonna pay for your weird exclusive audio books. This tweet brought to you by Squarespace.
gotta say, coming out of the gate and competing along class lines as the company that's airdropping $100M to pay people who are already extremely wealthy to crowd out people using $40 mics they got on sale to use in their apartment in the middle of nowhere is not a great look.
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Ads pay for podcasters to live and listeners don’t mind the ads at all. You know who was most likely to listen to your service? Other podcasters. Congrats on alienating most of your potential audience.
you right, those underpaid journalists and comedians who make my life bearable while living with the constant threat of layoffs or missing rent probably just put them in for fun
| ̄ ̄ ̄ ̄ ̄ ̄| | | | BUNNY | | CUTE | | | | _______| (\__/) || (•ㅅ•) || /   づ
| ̄ ̄ ̄ ̄ ̄| | SOME | | PODCASTS | | DON'T | | NEED | | ADS | | BUT | | SOME | | DO. | | AND | | THATS | | OK | |________| (\__/) || (•ㅅ•) || /   づ
| ̄ ̄ ̄ ̄ ̄ ̄ | |PODCASTERS | | FUCKING | | NEED FOOD | | DUMBASSES | | _______| (\__/) || (•ㅅ•) || /   づ
| ̄ ̄ ̄ ̄ ̄ ̄| | THIS | | THREAD | | IS | | FUN!! | | _______| (\__/) || (•ㅅ•) || /   づ
Do you have ad free podcast money? By all means share thanks
Fuck this noise. Podcasters deserve income commensurate with their work. Also, I will never *EVER* not want to hear @chrisfairbanks and @KarenKilgariff discuss the benefits of wire-free support undergarments.
Ads are a great model to allow artists to share their product with a wide audience and still get compensation
Easy to say when you just got $100MM in funding.
What The fuck Sign Bunny
okay but people who podcast need paid for their work, so..
Well I'm noping away from this terrible idea of an app
This tweet is an ad. You’ve disproven your own claim.
| ̄ ̄ ̄ ̄ ̄ ̄| | SHUT | | THE | | FUCK | | UP | | _______| (\__/) || (•ㅅ•) || /   づ
| ̄ ̄ ̄ ̄ ̄ ̄| | LUMINARY | | HAS A VERY | | FUCKED UP | | SIGN | |_____________| (\__/) || (•ㅅ•) || /   づ
You know all those stories where companies make a big social media mistake and alienate their own customers?
Am I missing something, or are people rushing to defend the notion that extolling the virtues of mattresses is important to the creative community?
You are missing that podcasts by definition are carried for free by RSS feed. So anybody can get them in their ad of choice. Not every podcaster get's to be fully funded behind a pay wall and still has to eat. And their app has ads.
That's fair, but I feel like supporting podcasters by paying them money has got to be better for both of us listening to ads for things I won't buy. This particular platform of carefully curated celebrities is unlikely to pull me in, though.
If I could pay a few bucks a month to never hear about Casper or Audible again, sign me the fuck up.
| ̄ ̄ ̄ ̄ ̄ ̄| | ONLY | | PODCASTERS | | LISTEN TO | | PODCASTS | | _______| (\__/) || (•ㅅ•) || /   づ
Do you think people are just putting ads in podcasts for fun? Monetization allows podcasters to make money which they in turn exchange for goods and services (i.e. food, shelter, travel).
hello there cable tv subscription
Ad choice keeps the podcast voice free and unobstructed. Corporatization of something that needs little organized structure is intrusive and unneeded. *Also, your free app is a pay app and NO ONE likes MLM scams like this.*
It can go both ways though. I know shows that are 100% fan funded and it's great but I also know shows that just do ads and don't have fan funding and that's also great. For my podcast right now, I would rather do ads though. At least for the time being.
If I did a patreon or equivalent subscription model, I don't really have anything of value to add on top of that to warrant not feeling guilty just taking people's money. I don't want to take away things and hide them behind a paywall either.
Ads would keep the show running long term and pay for things like hosting without spreading myself too thin in order to provide additional premium content to make a subscription worth it for people paying.
Are you going to pay me so I don’t need to have ads?
Only if you're one of their exclusives
Can we please note the immediate follow-up tweet lmao
Ohhhhh....this tweet did not exactly go how you thought it would.... Whoops!
This is pretty bloody tone def. Podcasting is expensive for the creators. Ads are one of the best ways to try and offset that cost.
You haven’t heard @LPontheleft’s @marcusparks Adam and Eve ones then.
| ̄ ̄ ̄ ̄ ̄ ̄| | PODCASTERS | | STOP| | USING | |LUMINARY| | _______| (\__/) || (•ㅅ•) || /   づ
| ̄ ̄ ̄ ̄ ̄ ̄| | LUMINARY | | DON'T | | NEED | | CUSTOMERS | | _______| (\__/) || (•ㅅ•) || /   づ #Luminary
I like that your bunny's sign has an unconvetional shape 💜
| ̄ ̄ ̄ ̄ ̄ ̄| | I will never | | pay for a | | podcast | | subscription.| | I will patreon | | those that I | | love. | | | | _______| (\__/) || (•ㅅ•) || /   づ
Well we’re obviously not the listeners you’re looking for. Bye.
these kinds of stands but against toxic podcast hosts and fandoms #mikefuckingboudet
Glad to hear you won’t be putting ads into your player, as reported
| ̄ ̄ ̄ ̄ ̄ ̄| | PODCASTS | | DON'T | | NEED | | YOU | | _______| (\__/) || (•ㅅ•) || /   づ
Real podcasts use RSS.
What a stupid take
Podcasts don't *need* ads. But they allow a lot of creators to get paid for their work. And they give listeners a way to support shows without having to pay for content.
Part of what makes podcasting great is accessibility and a relatively low barrier for entry. There are already plenty of apps that make revenue from different models. But suggesting that podcasts with ads are somehow broken is way off...
The truth is, when done right, podcast ads are enjoyable to listen to, which I can't say for a lot of other mediums. I look forward to having a laugh while knowing my favorite podcaster is getting *paid*.
Podcast ads are fine. Go away.
This is gross and I disagree with your service entirely
But you can just ffwd through the ads, and not pay for a subscription
I am a small podcast with a small community. What I do is out of pocket. I do have a Paetreon page, but I am in the hole and do not expect to ever break even. There are expenses for doing this, and if some creators can get paid through advertising, good on them.
| ̄ ̄ ̄ ̄ ̄ ̄| | THIS | | AINT | | IT | | CHIEF | | _______| (\__/) || (•ㅅ•) || /   づ #Luminary
| ̄ ̄ ̄ ̄ ̄ ̄| | IS THIS | | AN AD | | FOR YOUR | | PODCASTS?| | _______| (\__/) || (•ㅅ•) || /   づ
can we get a ruling???
This tweet was such a poor decision.
The backlash is pretty glorious too. Why would you make a podcasting company and shit on other podcasts? Do they know nothing about their target audience? Podcast fans are loyal as hell.
| ̄ ̄ ̄ ̄ ̄ ̄| | PAY l FOR THIS l FREE THING | _______| (\__/) || (•ㅅ•) || /   づ
| ̄ ̄ ̄ ̄ ̄ ̄| | FUCK | | YOU | | PAY | | ME | | _______| (\__/) || (•ㅅ•) || /   づ
| ̄ ̄ ̄ ̄ ̄ ̄| | GOLF | | SALE | | _______| (\__/) || (•ㅅ•) || /   づ
Oh, so I can subscribe to Luminary and listen to every podcast you offer for free, for all time? Didn’t think so. I’ll stick to the free podcasts (where I can skip past the ads if I want to with the touch of a button)
| ̄ ̄ ̄ ̄ ̄ ̄| | YOU | | KNOW U | | CAN JUST | | SKIP THEM | | RIGHT | | _______| (\__/) || (•ㅅ•) || /   づ
For the record I don’t actually skip the ads because the podcasts I listen to make them entertaining and I at least owe them the listen.
Same but also, great bunny sign :)
| ̄ ̄ ̄ ̄ ̄ ̄| | NO ONE | | WILL | | SPONSOR | | US | | _______| (\__/) || (•ㅅ•) || /   づ
| ̄ ̄ ̄ ̄ ̄ ̄| | HELP! | | NEED | | ADS | | TO BUY | | CARROTS🥕| | _______| (\__/) || (•ㅅ•) || /   づ
you raised $100m. forgive folks for maybe not taking your pre-launch business model as gospel.
Podcasters need to eat, so making money off it is fine with me whether by ads or subscriptions or donations. But I don't think this is podcasting any longer, with big VC funding. This disruption feels like it will have nothing but a negative long-term effect.
| ̄ ̄ ̄ ̄ ̄ ̄| | MY AD | | READS ARE | | VERY | | FUNNY | |_______| (\__/) || (•ㅅ•) || /   づ I work very hard to make them flow well with the show and also paying my bills is super fun and I like being able to do that.
Yes schubes, please keep it up. I like when my podcast hosts can pay bills and keep podcasts coming, and especially so when the ad just feels like a part of the show
Maybe you're saying it wrong? Maybe its wingardium adreadOHsah, not wingardium adreadohSAH?
| ̄ ̄ ̄ ̄ ̄ ̄| | NO AD | | READS ARE | | VERY | | FUNNY | | (Talkin to | | Earwolf) | |_______| (\__/) || (•ㅅ•) || /   づ
i like helping pay your bills schubes!! keep up the good work 🤩
No, they are SOOOOoooOoo GOOD
I listen to quite a few pods and usually hit that skip button a few times to get through adds. I never have to do this with @potterless because it is worth listening to them.
I always say Wingardium Ad-Read-osa along with you 😂
Shoutout to @juliensolomita @JennaJulien podcasts for having the ultimate ad reads and as segways and @Jenna_Marbles for always yelling JULIEN when he does
| ̄ ̄ ̄ ̄ ̄ ̄| | ADs | | Are super | | Easy to | | Skip. | |_______| (\__/) || (•ㅅ•) || /   づ Plus ain't no way no how I'm paying for only 40 exclusive podcasts. If the podcast goes exclusive then I count myself excluded.
Downloaded backblaze thanks to your ad read...just saying
I honestly like potterless ads it works with the podcast and it’s super fun and upbeat. He’s also funny sometimes.
Podcast hosts deserve all the ad reads in the world. Mike is one of the most entertaining podcast hosts I’ve ever heard and I’d sit through 20 ads to listen, he deserves that coin!
There are some podcasts that I DON'T feel compelled to skip the ad reads for - @PotterlessPod is definitely one of them.
Your ad reads are some of the best. Plus you give them your Shubes flair which is very funny 😆 haha #getyomoney #potterless
I don’t skip the ads you do because you don’t make them boring. My favorite is the Stitch Fix and you have Kelly give a testimonial. I might even join just cuz of that. #Mikesavestheday
I love listening to your ads!
Best pun Wingardium Ad-Read-iosa.
I like how your ads are very informative and fun and short. Sad thing that some of them are USA only....
I never mind listening to ads when it supports my favorite creators. I’m fully aware people do this because they love it but being paid is also a huge part of it! Step off the ad shaming @hearluminary
Maybe @hearluminary is offering to subsidize your existence & that’s what they mean by podcasts don’t need ads. Or they just feel entitled to free entertainment without the inconvenience of ads & don’t care if artists can afford to survive. 🤷🏼‍♀️ one of the two.
Bunny memes are difficult for the seeing impaired to read.
| ̄ ̄ ̄ ̄ ̄ | | LISTENERS | | OF | | SPORTS? | | WITH | | @katienolan| | DISAGREE | |_____ | (\__/) || (•ㅅ•) || /   づ
I just came for the ratio.
| ̄ ̄ ̄ ̄ ̄ ̄ | | AND | | YET | | CAPITALISM | | EXISTS | | _______ | (\__/) || (•ㅅ•) || /   づ #Luminary
You're just gonna let them talk to you like that @Mailchimp ?
Seriously. MailKimp for life.
Oh boy. If only podcast apps had skip forward buttons.
________________ | A MINUTE- | | LONG AD IS | | NOT GOING | | TO KILL YOU| |SO DON’T BE| | A DICK. | | _______| (\__/) || (•ㅅ•) || /   づ
And sidenote, some podcasts like @Archive81 and @ThrillingAdv have ads that are fun to listen to. Don’t be salty cause you don’t have a creepy inhuman multitonal being or a slightly sketchy businessman reading your ad copy. 🤷🏼‍♀️
I see how much you love using the word ✨exclusive✨in your marketing so, this feels on brand for you. Podcasting is ✨inclusive✨I am an indie podcaster & happily support other creators via @Patreon @MaxFunHQ membership & listening to funny ad reads by talented podcast hosts.
The world doesn’t need #Luminary.
I adore @laurenshippen and @brightpodcast and understand why she would sign on for something that would give her a budget. I listen to 15+ hours of podcasts a week, almost all #audiodrama. THIS TWEET is how you lost a customer before you even got one. Extremely disappointing.
You guys know that it’s a bad idea to have an app people can use for free — which will have ads in the podcast feeds — and then focus your ad campaign on your podcasts not having ads, right? Casual users are going to be confused - and irritated. #rethinkthis
| ̄ ̄ ̄ ̄ ̄ ̄| | I | | Made | | A | | Sign | | _______| (\__/) || (•ㅅ•) || /   づ
dear luminary you're going to be sorry for what you've done. make your peace now
I mean. People are griping and saying paywalls are bad but how is this worse than @Stitcher premium? I pay for that and love it. Love that my premium pods DON’T have ads (or they are removed). And yes, some shows are behind the paywall. So what?!
—————— I I I NO ONE I I is Listening I I To anyone I I The Board I I isn’t on...... I I______________| I I I I
_____________ I I I I WANT I I CREATORS I I TO MAKE I I A LIVING I I____________I I'm not doing the bunny. But here is a bird 🖕
You're a certified account with less interaction on your tweets than I usually get so this was probably a big day for you. Funny seeing you get ratioed into the ground, good luck being one of a dozen new subscription services that pop up daily.
This sucks shit
This might be my favorite comments section ever!
I think I’ve been bouncing around in here for almost an hour & I agree.
'Podcasts' behind a paywall within a proprietary app are no longer podcasts - just paid content. The subscription model does work, as in "I SUBSCRIBE TO PODCASTS I LIKE". Relevant: I've seen dumb statements & promises from a bright colors / nice photos app campaign before...
i love a good ratio
Would you like to sponsor me?
| ̄ ̄ ̄ ̄  ̄ ̄| | KRUSTY | | KRAB | | UNFAIR. | | __ ____| (\__/) || (•ㅅ•) || /   づ
damn you guys just scream greed. what you thought was a clever ploy attacking the ads has clearly back fired especially when one does research to see what your all about
Pro-tip: It might be tough to build a customer base by running down the products enjoyed by the people most likely to give your new service a try.
Seriously, what were they thinking
| ̄ ̄ ̄ ̄ ̄ ̄| | PODCAST | | HOSTS | | GOTTA | | EAT | | ______| (\__/) || (•ㅅ•) || /   づ #Luminary
how do you think the people who do them get paid?
Podcasts should be free Paywalls suck
This tweet is bad and makes me, a big podcast listener, way less likely to subscribe to your service lol
| ̄ ̄ ̄ ̄ ̄ ̄ | | WHAT A | | | | HORRIBLE | | | | NIGHT TO | | | | HAVE A | | | | CURSE . | | _______ | (\__/) || (•ㅅ•) || /   づ
Ads are fine
So awkward you just outed the exact problem with your business plan. Also podcast ads can be super fun and effective: cc: @crookedmedia
I honestly love the majority of the ads on Pod Save & Lovett.
Podcast ads are sweet. *sent from my @Casper mattress*
Good thing I don’t and won’t use Luminary to listen to podcasts.
| ̄ ̄ ̄ ̄ ̄ ̄| | THESE | | SIGNS | | SURE TAKE | | TIME!!! | |______________| (\__/) || (•ㅅ•) || /   づ
I pay a subscription for the following podcasts: [this space intentionally left blank]
| ̄ ̄ ̄ ̄ ̄ ̄| | HOW | ABOUT | NO | _______| (\__/) || (•ㅅ•) || /   づ
You would like podcasts to have ads?
Fuck you. I’m putting on my Mac Wheldons, popping a Blue Chew and logging on to Bet-DSI.
This did not go how you thought it would, did it?
Honestly who cares if podcasts have ads??? Most of the podcasts I follow do and some of them even turn it into more great content (Mbmbam and No Sleep podcast are great examples of this). Some podcast I follow try really hard not to have ads and have followed a Patreon path and..
That’d be okay if they made enough money but a lot of them have to still cut back how often they release which is worse than listening to an ad.
Unless they're @NightValeRadio ads. Huuuuuullluuuuuuuuuuu
| ̄ ̄ ̄ ̄ ̄ ̄| | THIS IS | | A FUN | | TWEET | | FORMAT! | | WE ARE ALL | | HAVING FUN | | _______| (\__/) || (•ㅅ•) || /   づ
"Creators don't need food or shelter"
| ̄ ̄ ̄ ̄ ̄ ̄| | LUMINARY | | WONT | | GET MY | |MONEY | | _______| (\__/) || (•ㅅ•) || /   づ
| ̄ ̄ ̄ ̄ ̄ ̄| | FOR PROFIT | | COMPANIES| | DON’T | | NEED | | MEMES | | ______| (\__/) || (•ㅅ•) || /   づ
| ̄ ̄ ̄ ̄ ̄ ̄| | OLD. | | MEMES. | | ARE. | | BACK. | | _______| (\__/) || (•ㅅ•) || /   づ
Unless you can get ALLLLLL the podcasts under one umbrella (impossible) and charge a flat fee, ads are necessary. No podcast listener is going to pay a la carte for the 20 different pods they listen to. Don't stomp on the medium before it can even fully develop
Almost as if you saw the tweet template and didn’t talk to anyone else about the words you placed inside. 🤷🏻‍♀️
Cool a company for creatives that LITERALLY CREATES NOTHING. Shouldn’t your “advertisement” (can you taste the irony?) say “wouldn’t it be cool if podcasts were behind a pay wall?”
Oh this is an awful take. If you don't want to support the podcasts through a paywall or donations this is what is required for quality and sustainability. People need to get paid for their work and companies want to get their product in front of a target audience.
Screw your cable-style middle man selves.
I’d rather hear ads than have to pay money to listen because I LITERALLY CANT AFFORD TO PAY, aren’t ads how podcasters afford to podcast while we can afford to listen? Love an optional subscription to support your faves, but ads are pretty fuckin necessary for most podcasts.
I used to work for AOL and when they started to tank it was because they tried to sell “exclusive” content people got for free on high speed.
My show is free and the only way I make any money is through Patreon and merch sales. Podcasting takes time and money and if I’m supported by ads for things I support, I’ll gladly take that.
That being said, if @cariboucoffee decides to have ads on my show, I will not say no.
A website selling dog turds could want to pay me to advertise for them and I'll gladly take their money. But they'll find themselves in a position to have to compete if I get bigger and better companies want to advertise
How did this garbage account with fewer followers than mine get verified? WTF @verified?!
| ̄ ̄ ̄ ̄ ̄ ̄| | RATIO | | BROTHER | | WHERE | | ART THOU | |_______| (\__/) || (•ㅅ•) || /   づ
I’ve been listening to podcasts since 2005, from the very beginning. I have never once wished there were no ads. Not once! I have wished that This American Life would stop recording interviews with people who are eating! But ads have never bothered me.
Podcasts don't need you
you are doing to podcasters what spotify and amazon are doing to streaming music. here is $0.003 when someone listens. Hope you have a trillion views this month to pay their bills. This is the race to the bottom and ruins a great thing.
Cuz it’s really ~inconvenient~ to skip ahead 30 seconds and move on..
I also like how ads allow podcasts to be one of the most accessible medians of art, culture, and journalism.