That said, podcasting is not broadcasting - especially when it's locked behind paywalls. Podcasting has its place - but it isn't a replacement for wide-reaching free broadcasting. It's a trade off, which should be obvious. That more refuse to accept that is frustrating.
Incorrect. Just as satellite radio is broadcasting that one has to pay to access, putting podcasts behind paywalls doesn't make them not podcasts. What makes them not broadcasting is that they are not a form of audio content that automatically reaches a broad audience...
Broadcasting doesn't automatically reach a broad audience, they have to be listening at the time. Podcasts' audiences have to be subscribed, but then they will automatically be downloaded. Then yes, they have to listen to them.
Obviously, you seem to be having difficulty with the language. Broadcasting, by default, has a broad potential to reach a broad audience. Podcasting, by default, does not. Each has it's place, as noted previously. -30-
I am genuinely confused about this tweet.
Is your point that the idea is not fresh? Because obviously it's not. Charging for things goes back a ways (at least to the babylonians). But nobody is arguing this is an exciting fresh idea.
Is your point that it shouldn't happen?
The point is that these are no longer podcasts. They're audiobooks. The "pay for these so other people can hear them for free" model that unites public service broadcasting and podcasting is the exciting, different one.
Since the marginal cost of an extra listen is zero, charging by the listen is grossly inefficient. Far better monetization scheme would be some variant of a broad subscription bundle--a la Spotify or Apple Music.
Now who’s being condescending? Linda, I love your twitter and your podcast, but I don’t know why you’re being so closed-minded about this issue. Last week I gave you an example of a third way that’s been working for a major podcast for ten years plus.
I don't even mind the paying for exclusive content/subscription stuff as much as the forcing people to access through only one app. I won't even listen to the "free" stuff exclusively available on spotify, because I find it annoying that I can't just add things to *my* playlist.
...I went through a whole bunch of different apps until I found one I really liked, and I've basically got all of my subscriptions and playlists organized just the way I like them. Listening to a new show shouldn't require *me* to jump through a bunch of extra hoops.