Why not just hire a marketing team with technical knowledge, so these two can work together? I used to be Content Marketeer at a large digital product studio and was the one who helped engineers share their message.
I share the same view. That’s what we did with the Times Open blog and site at The New York Times. It is important for media companies to develop a culture and reputation for engineering, design, and product.
much for same for us at @CaliberAI. Blog is intended to be instructional, and so partially to drive customers but it's as much about showcasing holistic character of the team (i.e. editors working with machine learning engineers working with product etc.),
Why not a wiki then? Would love to hear more about this
A blog would attract external attention, but if attention is internal, is it not also more expensive to keep an external, secure, scalable infra?
I worked for a company who understood that the primary way they succeeded was by attracting the best possible employees and doing everything they could to retain them. Great employees attract a lot of business.
I do appreciate the honest blog posts after a system outage. Whether it’s somebody tripping over a network cable or misconfiguring something - it’s a blog post to look forward to when my boss is yelling at me.
(And it’s been a while since a major issue too I should add!)
To all those @Cloudflare who create and contribute to your blog culture, keep it going. You've collectively mastered the medium. Every week and often daily I wait for your posts just to learn something I'd never learn elsewhere.
Excellent tactic - I first became interested in cloudflare after you - matthew prince you, not the cloudflare you - wrote about anycast in 2011. I’ve followed you since then & watched for the right opening but haven’t found it yet. Still holding out.