Dos Equis, Sunsetting a Strong Campaign Before It's Too Late | machetemag | Customer Experience & Digital Marketing
Several years ago, Dos Equis woke up consumers and the beer industry by introducing the iconic “the most interesting man in the world.” It was a brilliant idea: this classy man, of ambiguous but almost Latin ethnicity, was a successful silver fox, captured on each ad spot while savoring the bounties of fine earthly living, …
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