Agree with this analogy completely:
Twitter is much like the Mac in 1995, before return of Jobs. Industry said it couldn't work, but it was working. vanityfair.com/news/2016/10/w…
53 replies and sub-replies as of Oct 04 2016

I'm confused. The Mac had become pretty terrible in the mid-90s. It wasn't "working".
The entire graphic design industry ran on Macs then. OS had technical problems but the apps were great, UI design vastly superior.
All true, but things had gotten bad enough I had clients asking me to help them migrate to PCs for performance.
Severe problems to be sure. But also profoundly good things worth saving and building upon. That’s the similarity w/ Twitter today.
- ruthless block/unfollow eliminates, for me, twitter's worst, while my 'follows' are platinum+ sources of news/opinion.
On that, we are in strong agreement. I worry Twitter doesn't understand its problems or their severity.
Windows 95 + better and better Pentiums had pulled the core of WinTel ahead of the intrinsic advantages of Macs
The O/S lacked protection and preemption, the hardware was slow. The company was being dragged toward bankruptcy.
Except Apple wasn’t stifling free speech.
Dave has blocked me, which feels about right.
We'll see what kinds of mass-market breakthrough products/features (ala iMac, iPod, iPhone) Twitter is uniquely advantaged to debut?
Competent moderation
Better comparison would be to Yahoo—no business model and mistakenly passing on overpriced buyout offers.
I bet Jack loves that analogy too.
Super useful and had the cool kids hooked but not really much happening with the general public.
Except in this case, “Steve” has already returned for a year and I’m not sure he has a plan.
Unless Ev = Jobs and Medium = NeXT. And podcasting is hot...how does Odeo fit in?
maybe all companies are different and analogizing twitter and Apple doesn't work though?
was thinking something like that too.
-- I feel a little like Lloyd Bentsen talking about Dan Quayle.
We all know @jack isn't Twitter's "Steve" and his failed comeback proves it.
-- no, Jack's smart, but I never agreed that he was "Steve."
Ah, gotcha. Ok, now I want to read a full post on this!
Right. It’s not about Jack. Clearly he’s not SJ. It’s about media narrative that has already written them off.
Yes. However SJ *had* a plan *and* pretty much said exactly what he was going to do and executed methodically.
Twitter needs that desperately.
I don’t think Twitter is difficult to fix. They just make really odd decisions. Lack clarity.
Remember how SJ put up a "10 things press/everyone criticizes us for" and crossed them off one by one?
don't remember that. Where is that?
It was on a slide at a keynote of sorts I saw in person. Maybe when he talked about Sony and Swatch too.
Sounds like it was at an off-site gathering with a whiteboard.
Media, market, and mgmt don't seem to understand the purpose and value of Twitter. Similar to 90's Apple.
Twitter’s deeply flawed but profoundly useful state requires nuance.
Twitter is the news of the world, and just like most news orgs, difficult to make profitable
Late 90s Apple had potential for its user experience to reach many — OS X, iPod, iPhone
Does Twitter have potential reach ahead? How many experience via hearing/consuming vs tweeting?
Twitter is a headline incubator which attempts to make pennies from writers not readers
Media wants the story to be binary: thriving or dead.
-- but they're in the post-season (by a thread of course) at least for now. (I'm going to the game on Weds)
Should be a hell of a game.
-- it truly could be one of the best ever.
I find this analogy very confusing.
-- twitter isn't broken, it's doing something amazing. to say it's broken is to miss that completely. happened to apple once.
so the baseball stuff was still part of the analogy? That's where I got lost.
I'm with you wave. It got very specific all of a sudden.
-- where would the mets be if it weren't for their team. same with tech. no one thought the mets would be in post-season.
-- exactly. as the mac was mired in that in the 90s, and sculley and then spindler believed them. it's like sports.
-- I've written lots of em.
Wasn’t part of Steve’s plan to sell to Disney ;)
That's possibly true, but Jack-What's-His-Name is most certainly no Steve Jobs.