That feeling when you think "we should buy a full page in the Times and publish an open letter," and then you do. ๐Ÿ’ซ
305 replies and sub-replies as of Nov 02 2016

that letter seems defensive, in a fearful way
kudos for pushing for openness, but Slack is a closed source proprietary product bound by your infrastructure and TOS :-P
Brilliant echo of Apple’s 1981 ad, w/ a whole hell of a lot more meat & sense of reality. Keep up the truly awesome work. Thanks.
(raises hand) "Excuse me, what’s a newspaper?"
Haha. I'm not even going to tell you which of the two products I use most in the office...
Love this, @stewart ๐Ÿ‘ "You’re going to have to match our commitment to their success and take the same amount of delight in their happiness"
๐Ÿ‘€ what does it say?
I hate your product. Perhaps improving it would be a better way to handle competition.
so what's better? It wouldn't have grown as well as it has if people don't like it. Doubtful better will come from MS.
lol well aren't you a dick
I imagine for 1 user who hates Slack, comes 3 users who love it
to be clear, I love your product
yo. I'm like Hunter wait this is new levels of trolling a new handle ๐Ÿ˜‚ I was so confused at first glance ๐Ÿ˜๐Ÿ™
Evil Hunter is mad salty like what bug flew into your morning coffee bro
two Hunter's, but only one sounds like the beginning to a funny joke ha
A hunter walks into a bar with a walker.
i was gonna go there, but i wasnt sure if it was in good taste..clearly i should hav gone there ha!
Imagine a user who is frequently doing other stuff and needs to quickly see relevant chats to them on periodic check ins
Hi Hunter-what if chat was automatically summarized, with Questions, Actions, Commitments delineated? How would this fit into your workflow?
This is not easy. Particularly since notifications don't lead you right to the relevant chat.
Also, when I want to DM someone I should just be able to type in their name and be directed to a space where I can start talking
The quick switcher allows this, on a mac try CMD + K, and then type the name of the person, hit enter. That help?
a few people suggested. here's my beef. didn't want another site to check. i already had messaging and many inboxes
That's not really a problem with Slack though, which was the point you were trying to make - improving the product.
So if Slack is going to push it's way in, it should be maximally intuitive and simple.
pretty sure you can do this
cmd/ctrl + k will open a fuzzy search for users, after selecting the one you want it'll open the conversation...
the Quick Switcher is your friend
command + k dude.
โŒ˜+k, you're welcome
Now it takes you to largely useless profile page even for frequent contacts and you can click to message. Annoying and useless step
yeah except nobody who matters in your sector reads print pubs anymore
I had to google what the article was referring to... It has Skype and yammer attached to it #IThinkYoureSafe
If Microsoft were cool they'd take out a full page ad with just a "TL;DR" centered in the middle w/ their logo at the bottom.
MS op sys have not gotten any better, MS keeps competition out to maintain position, so tired of MS crap
I must have missed something. What did MS even announce to compete with Slack?
There is an announcement in an hour. Look for at #microsofteams
oh god, will brace myself, i feel like this is going to be Slack for Enterprises built on TFS and Sharepoint ;)
I have no idea. We will have to wait an see. However, I must acknowledge that the UWP Skype on Win10 is getting much better.
You forgot the other S word... Skype ;-) @darrel_miller @stewart
I was wondering the same thing.
But this is 2016. A truly cool company would take out 2 full pages: the other mostly whitespace w/ large-font TL;DR summary.
that actually would have been funny
The whole "open platform" part coming from Slack, is comical and tone deaf. #RealChatAppsAreOpenSource
How awesomely old-school! I read the Medium version, it made me feel all warm & fuzzy & happy. Your comms team deserves many stars
+1 on that ๐Ÿ‘
WOW - that's quite a statement
(Too impatient to wait for a paper copy? We put the text online:… But, support the print media and buy a copy!) ๐Ÿ“ฐ
I'm going to send this around at work, but I bet it convinces us to look into Skype for Teams... :)
As always I wanna have, like, ten thousand of your babies.
That ocean air creates one of a kind people.
that is dope. Well played
that's pretty BA
how did you do the links on print?
e-Ink technology. $300 per paper!
what is this "paper" you speak of?
we use and love Slack but this strategy seems incredibly dumb and petty
"open platform"? Slack is many things but it's far from "open".
I am so fascinated by this marketing approach. This is one of the best cases I had ever seen. Great!
support "print media"? That's irony, right?
Didn't say SORRY this time :p
taking out full page ads is what supports print media.
Nice work, @stewart - from the woman who once put @Socialcast billboards on the @Yammer building.
It seems like you worried.
Because we said it's scary, you mean?
Love Slack's letter on interoperability. Validation: I tried to add MS Teams, but Office 365 Admin center doesn't run on Mac. Fail.
Love a shot across the bow, but wonder if you just gave that product 10x more publicity than it would have received on it's own.
The medium responses are fascinating. Have people forgotten friendly competition and kindness?
the letter does seem passive aggressive, even if friendly. Not sure why @SlackHQ, needed to write it.
Ouch. Just looked. Oh well!
the defenders are there. The people that matter Get It.
Overall feedback is v. positive. I think most people can read between the lines. And, for real: competition's good for everyone.
is that why responses are hidden on medium now?
No, "out of network" responses are automatically hidden.
they weren't hidden when i was reading the comments this morning.
Hm, I see "out of network hidden" often. Dunno what to tell you. Perhaps the comment was in your network.
it was a comment section, which is now hidden. not just one comment. they were almost certainly turned off.
I don't see it either. But, hundreds on here if you search for and hit "all tweets"
That feeling when you think "we should buy a full page in the Times and publish an open letter," and then you do. ๐Ÿ’ซ
hate to say it, but overall reaction online is not at all positive...
The responses on the slack page are genius :-)
Text available anywhere?
Right here: (was slow to tweet it)
(Too impatient to wait for a paper copy? We put the text online:… But, support the print media and buy a copy!) ๐Ÿ“ฐ
Excellent, thanks!
lol, nah. Came off as way too passive-aggressive and insecure to me
what do you think about this vid?…
is there a digital version? :)
Here! (original tweet was too long, so it took a minute :)
(Too impatient to wait for a paper copy? We put the text online:… But, support the print media and buy a copy!) ๐Ÿ“ฐ
luckily I talked you out of it back in the day
So true. THAT one was a bad idea. But this? Good :)
that feeling when you spend a bunch of money on advertising your competition! Crazy :-0 MSFT has a strong product here.
I can't read this without significant bias but it is not the tone I've come to expect from your awesome employees. Respect.
Well, it will only happen this one time :)
how about instead of publishing open letters, you address your own problems like memory leaks?
I love Slack and I love Office365. I'm excited to see what the comptetion will help you both create. I hope for success for all.
That moment when you make yourself look like fool, 1000-fold. Been thinking of switching from Slack, due to low quality buggy app.
This is all kinds of funny, but your logo looks way better on screen. ;)
huge slack fan, but this makes you guys look weak. I'm embarrassed for you guys
funny the mention about Open Platform.
the tweet probably had bigger reach
oh, Microsoft is launching a Slack competitor? Now I have to check it out
nicely done, sir. โค๏ธ๐Ÿ‘๐Ÿป
love Slack and your other PR/marketing moves but this feels weak and defensive.
Next one will be better! ¯\_(ใƒ„)_/¯
Some days it's a bummer not working at Slack. Great expression of values, again!
why no Dear Facebook? I thought that was a more direct attack on your territory.
easier to attack Microsoft than google?
Not sure it is easier, but it is relevant.… We work well with Google :)
so you just paid for a full page in NYT to tell everyone about a giant company becoming a competitor? niiiice
They'll need the leg up!
๐Ÿ˜‚ nice, sounds like what you're really saying is "Welcome to the Thunder Dome b#@ch"
we started using slack on our office campus re: real estate management and it's been great! ๐Ÿ‘๐Ÿผ
honestly, i doubt i would've heard about microsoft teams if i didn't see your full-page ad
Staying on top of the latest tech news is important. Glad I could help out!
you're the best editorial assistant i could've asked for
How far you go in helping companies truly even more important than the individual software features you are duplicating.๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ
Yeah but if msft can manage read receipts properly that's a huge win over slack. known issue on all @slack apps
let's reinvent the reinvented IRC that Slack reinvented. IRC is and always will be superior to both.
message search is an awesome feature not found in irc. Also usability is lacking. I do prefer irc personally tho.
yeah, I log my IRC convos so I can search those. I will admit that is a nice feature though.
Netscape vs IE?
that looks like the Sabado Gigante size Turkish coffee. amirite?
Right, sure, Slack, the "open" platform. A proprietary service with a proprietary protocol, and forced arbitration in the ToS
really rubbed me the wrong way :(. Sort of thing I associate with Apple and *old* MS. Could go on, but I guess deed's done.
agree with @kitchenettekat; this feels weird. Personally, I'm surprised and disappointed. Show, don't tell. Be humble, not smug.
well played
but what about yammer? โ˜บ๏ธ
I love this, especially the matching commitment to the customer’s success and taking delight in their happiness - right on!
you should fix login the slack login mechanism. Then investing time/money to do this.
pretty trashy imo
that time when you have to tweet the newspaper or else nobody would see it #SVexcess๐Ÿšฎ
"new product category"??
As someone that has been considering Slack for a while your “open letter” didn’t help you at all.
Hi Martin, I'd love to get you and your colleagues into the preview of IBM's team chat platform ( DM for details.
you can work on #LivingMeetings with @acrossio Everything evolves around context and video. Text is so last year!
maybe spend this money to make your product less ๐Ÿ’ฉ instead?
๐Ÿ‘‹ Challenge accepted!
ignoring the elephant in the room? @WorkplacebyFB
Haven't used it, but it seems only tangentially related. Definitely not a substitute. We'll build an integration!
We would be thrilled to set up an account for you!
Love it. Thank you :)
Why on Earth would you do this?? Srsly. Who does this benefit? Who is this for?
It's pretty much a tradition now, when a larger company blatantly copies a newcomer's product. See, Apple 1981:
Slack’s note here is smugly prescriptive, bizarrely defensive, and not customer-focused at all ๐Ÿ™„
Sure, but not only was that also somewhat small & needless, it was optimistic & customer focused. Slack’s nonsense is neither.
Because 99% of the world hasn't heard of Slack yet. E.g.,
+@stewart +@stewart just heard about Slack, had no idea what it was. The video tour explained /everything/. So awesome. ๐Ÿ™Œ๐Ÿป
I get that. All the Ad did for me was generate interest in Microsoft teams. And it's just unnecessarily passive aggressive.
I, and my children, thank you for it.
and to everyone questioning your choice of print media...screw 'em. In this moment, you are Josh Lyman.
Because that worked so well for Apple to IBM back in 1981.
how long ago did they come talk to you to ask about buying Slack?
"Why I'm Quitting Microsoft"
Damn, that's good. ๐Ÿ‘๐Ÿฝ๐Ÿ‘๐Ÿฝ๐Ÿ‘๐Ÿฝ
but what's the point? ego? this seems like a huge waste of time, money and reputation.
Putting cheap VC money to some use.
It's a wonderful ad that presents the open and friendly character of slack, as well as their principles and product benefits. Love it.
but wouldn't the massive amount of resources be better put into making a better product? live video chats ;)
I love using Slack, but that ad comes comes across as arrogant, tone deaf, and strange
I...that's awesome, dude. Nice.
shots fired... shots fired
with style and grace. Did I mention it made me laugh? #cheekywonderful
Microsoft has been stereotyped as swimming in their competitors' wake for 30 years.
I will say tho, I had no idea they were coming out with a competitive product until @stewart pointed it out to me.
bucket list item โœ…
ultra wide white margins, no finger ink, nice
just pointing out but it reads like you are nervous of Microsoft
reminds me of the times when Adobe was doing it to their developers. #SWF2Go #FlashLite #Symbian
if it's not on medium it's not real
should have just sent a fruit basket or a tube of bees tbqh
is slack open source yet
I love the smell of hubris in the morning
my company took Slack away this wk:( had Five Stages of Grief presentation for design team who they knew'd be very upset!
why did they take it away?
we work with lots of banks and say they're concerned about security. Only design was using it, 40 of 8k employees.
Gotcha. So how do you communicate with banks - email mostly or?
Hi Ben any particular reason for this? Funding issue? Replaced with competitor technology? Thanks.
we work with lots of banks and say they're concerned about security. Only design was using it, 40 of 8k employees.
is going to seriously impact our productivity. My running joke is "email will be the Slack killer!" ¯\_(ใƒ„)_/¯
interesting, thanks. I know the feeling. Were the security concerns about cloud services in general, or vendor-specific?
Wonder how well these passive-aggressive adverts actually work. Usually just makes me lose respect for the advertiser.
Eh. Target audience is Slack employees, potential employees & hardcore users.
If nothing else, I don't think "smug" has ever had a very good track record in convincing relevant warm leads to buy.
My notifications are going to be interesting today, aren't they?
At least you don't get @-mentions for people into Japanese porn? (av=adult video; I've got about 1800 accounts blocked.)
I don't get this "open letter" business. Has the price of stamps really got so expensive?
you can always give up your Twitter handle. :)
you're a good guy, Matt Slack.
stay strong, brother!
Thank you for robustly contradicting the idiotic advice to ignore your competitor โญ๏ธ
please can you ask your team to create a night mode / theme? Some of us work late nights / evenings and staring at a white window
hurts our eyeballs ๐Ÿ˜ฉ
Turned the brightness down on your monitor. Seriously.
are you in a denny's?
long copy ad for a digital productivity tool. What's up with that font though. Baskerville would've been a better choice.
good work. Any chance of rebuilding the desktop application tho? BIG memory hog...
one day I want to do something this epic.
Where else did you post it for the curious folks?
/ Hmm... ๐Ÿค” well played @SlackHQ... well played. ๐Ÿ˜Ž โฌœ๏ธ
That feeling when you think "we should buy a full page in the Times and publish an open letter," and then you do. ๐Ÿ’ซ
So basically, you wrote a full-page ad for Slack in an industry where nobody reads print media? lul
Congrats @stewart, you have won the Internet AND print media today. And this is all kinds of win... ๐Ÿ’ฃ๐Ÿ’ฅ
How much of this was about showing strength and confidence to your customers vs. a seemingly middle finger to MS?
No middle fingers! Playful provocation :)
Ah kinda the "talk" between my Warriors and the Cavs this offseason... The better "product" will win... Slack is excellent.
comes across as little scared, no?
this is crazy! โšก๏ธThat person has a super small hand. Is that @realDonaldTrump's baby hand? ๐Ÿ‘
I go to some lengths to avoid giving Rupert Murdoch any money, and so should you
(The New York Times, not the Times of London)
jolly good, carry on
that is so 80's
passive aggressive, but also great marketing. Nicely done.
Prepare to be eaten.
Like MSFT beat Google in search, and Google went on to beat Facebook at social networking, and FB has been eating Snapchat …
The Trump of tech.
Really more like #Microsoft vs Netscape and WordPerfect and Lotus and GroupWise and...
this is awesome ๐Ÿ‘๐Ÿผ
they'll do something horrible that forcibly integrates with everything you use and want to keep separate from work.
Keep on improving don't come with excuses @stewart. Suddenly I'm rooting for the big guy. I do hope @satyanadella and team come strong.
if only you could fix the eternal installing update issue instead
(No comment)
how much does a 1 pager in the Times cost?
Brilliant, funny and exactly in line with my beliefs about how to build great enterprise software. Congrats!
someone getting shook here๐Ÿ˜‰
on a leftwing magazine with 95.7% fall in quarterly profits it's not like anybody is going to read that
brilliant Stewart, just brilliant
is that the same feeling the drives Super Bowl advertising?
was the best dev comms tool there was. Until the focus shifted.
Given the growing unease I’m hearing about Slack overload and unmanageable comms, I’d be careful of that hubris @stewart
That feeling when you think "we should buy a full page in the Times and publish an open letter," and then you do. ๐Ÿ’ซ
the text of this was kind of petty
shouldn't you have an open platform before extolling the virtues of openness? msft is going to eat you.
If Teams doesn't work out, they can always just connect Slack to a Group instead. ;)…
"We know that playing nice with others isn’t exactly your MO". Do you still think BSODs are common too?
Competition is good. But I will feel better if Microsoft wasnt my competitor ๐Ÿ˜
newspaper where do they sell those? Must be in the bigger cities.I call the letter some snipe shooting advertising @seanmmitchell
okay now let's go, make a decent native client for slack on mac.we deserve more than a web view man :)
or usability in a word. Not Microsoft. Getting worse with those bloody ribbons.
use Microsoft Lens and convert the image to text. I got about 95% of it in 60 seconds
who still reads a paper?
One would argue that this just means someone's scared.
will the MS product not have juvenile release notes that are a waste of everyone's time?
Seems like you put a bad taste in a lot of peoples mouths with this. Bad brand move.
Cheeky! Do you have a digital copy, it's a little bit difficult to read from here
(Too impatient to wait for a paper copy? We put the text online:… But, support the print media and buy a copy!) ๐Ÿ“ฐ
didn't Apple do something similar with IBM?
happens all the time
did they buy Slack?
This feels more on brand. @stewart @tomwarren
Oh! @travishines @tomwarren We went back forth over this a lot. Even designed a custom emoji for it: /CC @hattmodgins @bvelestuk @_kcwatkins
FYI I'm sharing this tweet into our Slack ๐Ÿ™Œ๐Ÿป Custom emoji FTW!
haha! I see I'm not the only one ๐Ÿ˜‚
bug report: can't find the "Add Reaction" button on the newspaper...!
but seriously, that should really be an emoji.
both print and tweet, very nicely done!
Lol this comes off as a nervous startup being passive agressive. Regardless, Slack is a fantastic product, props on the bravery.
nice move! Wait, no emoji no gif in the letter, come on...