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There should be a term for an engagement metric that looks better the more you annoy your users
9 replies and sub-replies as of Mar 12 2017

DUA -- Daily User Annoyances.
Email unsubscribe count growth
that's called growthhacking™
persistence return rate
Time to close advertisement popup?
mortgaged engagement
Prickthrough rate
DAU (Daily Abusive Users)
any metric w/o a counter-metric