Princeton’s Ad-Blocking Superweapon May Put an End to the Ad-Blocking Arms Race motherboard.vice.com/en_us/article/… via @motherboard

Brands & publishers need to grok randomwalker.info/publications/a…. If blockers inevitably win, we need a new, fraud-proof ecosystem: @AttentionToken.

I don't think there is such a thing as fraud-proof. That's why we work to detect, try and punish fraudulent people.

You're right, so we say "less" not "zero" in the @AttentionToken white paper. But current ecosystem is terrible: $16B fraud est. in 2017 US.

So forgive my taking liberties due to 140 char limit. We propose to do much better, so fraudsters will move on in search of easier marks.

's goal: pay users revshares for human-rate-limited attention - users must authenticate to get full custody of funds (KYC). Low fraud.

Imagine Oracle, SAP, CVault api, free vs ~$1.5M start, but with evolving use based logic built in. U gifted the language to do this, how?++

There's virtually no cost to being a fraudster / spammer. The burden shifts to those who can least afford it.

Not so even in today's crummy system: ad slots cost, malware buys for big ransomware payoff. Less asymmetric than spam. Now consider what we

are building: baseline blocks ads/trackers; users opt-in for rev-sharing ads & auth to user agent but not advertiser via Anonize (ZKP). This

is radically different from today's cookie/script third-party exchange world. No such parties in @AttentionToken model: just user in middle.

How do we stop it. Corrupt it. Undermine it continually in an elegant way? Symbol encode uri frags, 1/3 user 1/3 host 1/3 time?... use=state

Could you please try not to tweet fascinating papers when I'm at a bar with friends? #antisocial

When are you shipping this?

Soon.