Convopage
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Marco Arment
@marcoarment
Steve was the head of products at Apple, leading major designs, decisions, and directions. Whose job is that now? My theory: nobody's.
151 replies and sub-replies as of Oct 08 2017
Marco Arment
@marcoarment
The defacto product head does appear to be an unedited Jony, which is why we have beautiful designs at a bit too much cost of practicality.
Marco Arment
@marcoarment
Macs seem to have taken the biggest hit in the Tim-Jony era. That's where I'm hoping to see a recovery in the next couple of years.
Marco Arment
@marcoarment
Steve deeply and fundamentally LOVED computers. I don't get the feeling that Tim or Jony do, and it shows.
Marco Arment
@marcoarment
There are lots of great people in Apple who still do. I hope their input bears more weight now that Tim has seen reactions to Jony's Macs.
Ben Pickering
@benpickering
It is strange to think how Jony’s aesthetic sense affects, for example, the USB-C working group
Gabe
@holyspidoo
If someone high up actually USED apple products for day to day work, they would know their designs are horrible
Calum Benson
@scottishwildcat
Maybe, though I suspect any current Mac laptop is actually pretty good for the sorts of things VPs need a laptop for.
Gustomela
@gustomela
does Tim mind? 🤔🙄
Gabe
@holyspidoo
If you have a butler to fetch you a new mouse while this one is charging UPSIDE DOWN, you don't care about the stupidity of the design
Calum Benson
@scottishwildcat
By the time my butler got here the mouse was charged enough to use it for the rest of the day, so it turns out that design was fine.
RYAN SINGER
@100FLD
It’s something ingrained in you or not ... hard to find that quality in people
Jack Hughes
@hughesish
I’m left with this question often: Forget who leads product, does Tim actually use all new products before they ship?
Verbal Govt Approval
@nougatmachine
Why do you think dissenting views are penetrating the Tim layer of Apple?
Ryan Jones
@rjonesy
Well said. Jony loves design. Tim loves social good and operational smoothness. That’s what we’ve gotten. It is really just that simple.
Nic Lake
@niclake
Jony was brought in to make Steve’s dreams a reality. Now they’re asking “what would Steve dream?” and missing the mark.
Frank Reiff
@frankreiff
We need Jony’s wife to start using the Mac and Apple TV more.
Michael Perry
@Alticus
Except design is not how something looks, it’s how it works.
anatomisation
@anatomisation
which reaction are you referring to, particularly? they sell more than ever and measured satisfaction still very high
Ryan
@perropoco
I’m becoming convinced no decision maker at Apple uses their own products, especially macs or prior gen iOS devices
Elliott Noel
@SkipperEl
I had money waiting to buy a new mbp. Can’t bring myself to with the touchbar and all it’s ridiculous issues.
Tech.Haus
@TechDotHaus
I still don't know how they are going to pull off this imac pro, btw. The vega gpu's use soooo much power.
トロクナイ
@10_6971
I sent this to Tim 18 months ago. I don't understand why Apple can't hit a $1200 pricepoint for a basic no-compromises i7 box (+ GPU option)
Michael Perry
@Alticus
Do you really think they see the reactions though? I don’t get that sense yet. I think they see it as typical anti change noise.
Lasha Krikheli
@LashaKrikheli
I want a full & complete philosophical breakdown of all compromises deliberated within Apple. How and why all things happen as they did.
Tom Thorpe
@Tom53086
Who should the product guy at apple?
Quinn Nelson
@SnazzyQ
“Your computer could be a better computer if your computer was an iPad Pro.”
J.P. Wing
@flyMachias
I try to go that route but I still feel restricted on the iPad Pro, even with the much needed iOS 11 enhancements
Ben McCarthy
@BenRiceM
I think it’s okay that Tim doesn’t focus on computers, given that his scope is bigger, including health, transport, energy, media
Ben McCarthy
@BenRiceM
But there absolutely should be someone in that roll dedicated to computers
Evan Freeze
@evanfreeze
Jony wants to make new stuff, like a lot of designers do. Tim uses an iPad Pro as his main computer. All you need to know really.
Michael Savich
@msavichtweet
Uhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh I think it’s safe to say Tim & Jony love computers.
justajustin
@unconcernedman
so I guess they need to find the 2017 version of Woz....simple enough.
ΞQUALITY
@mancerrss
Yea many people don't feel it already too, public opinion and perception is declining over them vs other competitors like Samsung, MS, GOOGL
ΞQUALITY
@mancerrss
But it still successful bc they basically almost exclusively market their devices now as luxury social status objects
ΞQUALITY
@mancerrss
Yes Jobs played that too back then but he always do it with function and thought. Not today
josh collins
@speedfreak228
Tim has said the future of computers is the iPad. That’s his view. Doubt it will change
Reinald
@rfreling
Looking at sales numbers, I’ve got a feeling that mass market has decided which type of device they love. Tim/Jony probably did too.
Reinald
@rfreling
Not saying Macs are irrelevant now, or not worthy of “love”, but hard to blame Apple to skating where th puck is going (mobile).
Reinald
@rfreling
And I’d venture to say it’s very bold to invest in iMac/Mac Pros when it’ll be a “niche” product compared to iPhone/iPad, even MacBooks.
Reinald
@rfreling
It must say something about Apple’s love for the Mac.
Graham Perks
@grahamperks
today’s Macs are way, way better than those 5 or 10 years ago. Yes, event the keyboard :) TouchID is a great addition.
Graham Perks
@grahamperks
also note the competition still copies the heck out of Apple’s Mac line
Ewan McIntyre
@_EwanMcIntyre
I agree with you but it also seems like Steve didn’t care nearly as much about people, he also didn’t seem like a nice person to work for
Michał Gapiński
@mikegapinski
Yeah, the new 15 inch retina is unacceptable for many of us as a workstation. I am happy with a 27 inch iMac and 12 inch MacBook
Machiel van Dorst
@vmachiel
Craig to the rescue?
Nick Warino 🌹🖖 🐶 🏀 📈
@Nicholas_Warino
Any sense of how much institutional resources and attention the new building took away?
James F Hanshaw
@f_hanshaw
So far I’m sticking with my 11in air 2014 although I’ve been seeing 2015 model MBP 15/13in on eBay etc for $1k 🤷♂️🤔🤔🤷♂️
Charlie Wood
@cwood
Don’t hold your breath. Macs are clearly legacy products for Apple now.
Jim Miles
@jimmiles77
You could always switch back to a Windows PC. My coworkers constantly remind me how awesome they are.
Quinn Nelson
@SnazzyQ
It’s time for Jony to go, IMO.
Jon Alper
@Jon_Alper
Intel’s very much part of the problem. There was a significant performance/innovation lull.
Jeff Benjamin
@JeffBenjam
Mostly agree. 12-inch MacBook is pretty awesome though, especially the latest 2017 model. One of my favorite Macs ever.
Jeff Benjamin
@JeffBenjam
Touch Bar Mac-era was a big misstep though. The Touch Bar is one of the most worthless features I’ve seen in some time.
Alex Rosenberg
@rosenbergus
Do you feel like the Touch Bar is useless even in creative apps like FCP or Logic? I thought that’s where it’s supposed to shine the most.
Jeff Benjamin
@JeffBenjam
Yes.
Patrick Campanale
@pcamp96
Even when used in professional design and productivity apps? I think a touch bar & real function keys would be best.
Jeff Benjamin
@JeffBenjam
It’s terrible in pretty much any circumstance imo. Tactile shortcuts are better.
Patrick Campanale
@pcamp96
I want a TouchBar that has a Taptic Engine built in.. That's the "dream" IMO
Jeff Benjamin
@JeffBenjam
That would be better, but keyboard shortcuts are always going to be superior for power users in nearly every circumstance.
Patrick Campanale
@pcamp96
Of course, but seeing my timeline in FCPX/Pr and being able to scrub through is always really nice.
Jeff Benjamin
@JeffBenjam
Yeah, maybe it’s just me, but I just don’t find that very useful. (Having to divert your eyes from main content).
Patrick Campanale
@pcamp96
I think it's a good "addition" - but not a replacement. I'd love to see a real F-key row w/ a TouchBar & taptic feedback above.
Andru Edwards
@AndruEdwards
Has there EVER been a faster way to get to my emojis though?!?!
Evan Freeze
@evanfreeze
The Touch Bar has to just be a Trojan horse for ARM in a Mac. I guess kudos to them for making their experimentation into a product feature?
tipoo
@MehNitesh2
T1 would have been needed for TouchID alone, so that could already be the trojan horse without the rest of the bar.
Evan Freeze
@evanfreeze
Have to assume Face ID will come to the Mac at some point too. Plenty of room in the desktops for those cameras & sensors.
Ben Klaus
@looserooster
How do you feel about the headphone jack on iPhone though? Nothing Apple has ever done has caused me more frustration.
Chris Pearson
@maninsuitcase
Me too. There’s not a single MacBook that’s a reasonable replacement for my 2012 13” MPB with out some huge compromise.
K Hamilton
@hamiltenor
Hope you’re right. My last Mac was a white MacBook. Wanted to replace with Mac Pro in 2012 but the 2013 👎. Been waiting since with PC.
Two cents on Apple
@Apple__Thoughts
I think Apple spent a few years soul-searching in the iOS vs. macOS grey zone. But losing some customers to iOS may be healthy for the Mac.
Two cents on Apple
@Apple__Thoughts
Some thoughts on that one:
Why losing some customers may be good for the Mac
There's been discussion for years about Apple's vision for the Mac. The argument goes that iOS brings the majority of Apple's revenue, so...
twocentsonapple.blogspot.com
Kirk McElhearn
@mcelhearn
But at a price. I don’t expect to find decent Macs affordable again for a long time.
Matt Wilcox
@MattWilcox
True. I'm desperate to replace my 2009 iMac. But Apple don't make anything running OSX that I want to buy. Or will even tollerate.
tipoo
@MehNitesh2
Yeah. I had the feeling for a few years that he was looking at it purely numerically, X investment in iPhone gets more than it would in mac.
tipoo
@MehNitesh2
However that's the wrong way to look at it of course, you don't make great apps for the iPhone ON the iPhone, the entire ecosystem matters.
iFred
@iFred
"The thinnest and most elegant Mac Pro ever." - On releasing the 2018 Mac Pro
Verbal Govt Approval
@nougatmachine
We were all hyped about iOS 7 but by now I think we’re over Ive as head of software. Apple needs an animation speed/interruptibility czar
Mehdi Shibahara
@MehdiShibahara
Pencil charging with the iPad, Magic Mouse charging, iPhone bump charging case, I’d call them uglier but practical
Francesco Kirchhoff
@FrancescoK
Steve loved the round hockey puck mouse.
Stéphane Ruscher
@Steuph
Eddy. They ask Eddy for EVERYTHING.
DMX
@2010dmx
This harsh criticism seems uncalled for. You are laser focus on one tiny tree that happens to annoy you and ignoring the forest.
Justin Wong
@jmnwong
This is most evident from Apple's implementation of flat design compared to Google's Material Design. Flat Design was/is a UX disaster.
João Lúcio
@joaolucio
They’re missing the person who says when something is shit.
Kristian Angyal
@kristianangyal
Believing that how it looks and how it works is somehow separate in Jony's design thinking is fundamentaly not understanding him.
Tim Schmitz
@TimSchmitz
The editing is key. I think Steve’s most important role was as an editor.
Mike Flegel
@coachmike66
Look no further than the direction arrows on MacBook/Pro. No more egregious “design supersedes function” than that.
William🖇Dillon
@hpux735
OMG, YES! Those up/down arrows are the worst. They frustrate me for a not-insignificant fraction of my day.
Gordon Shephard
@ghshephard
Any theories as to why he only plays lip service to “design is how you use it?”
Michael Perry
@Alticus
A bit? You’re being very generous.
Jeff Clatworthy
@JeffCGD
Unedited, being the biggest issue.
Ben Chase
@bbchase
Nobody to say, “This fucking sucks, scrap it and do better.”
Marco Scheurer
@phink0
Form over function for sure, so bad design. But beautiful? Not in my eyes, I find the iPhones 6 to X so so and the watch ugly.
Frank Reiff
@frankreiff
Jony.
Jonathan Dechko
@jdechko
The buck stopped with Steve. Jony makes beautiful things, but he doesn’t have someone to tell him “no” when he sacrifices usability.
Frank Reiff
@frankreiff
Yes.
Joe Lion
@joelion
I think Jony is a problem and needs his wings clipped. Or he should just leave the company and go live on a big pile of money
Jason™
@yuusharo
Look back at older Steve keynotes. You always got the sense there was a story and a purpose behind every software and hardware product.
Jason™
@yuusharo
He told you *why* this thing will make your life better. Now, marketing has just been “Hey, here’s the new shiny thing. Cool, right?”
Abdul Rahaman Shah
@a_rahmanshah
... And we have a made a great video of it.
ΞQUALITY
@mancerrss
Yea they're selling it like always been a lifestyle luxury social status objects now than a functional devices that does more.
ΞQUALITY
@mancerrss
It's bc that where they're getting more money and Apple was the most valuable company in the world rn. Maybe stakeholders and investors hv
ΞQUALITY
@mancerrss
influence too
Lee Peterson
@ljpuk
I’m guessing the same person looking after QA
⚡️ Owen in SF 🇺🇸
@ow
It comes to something when Google’s able to put together a more coherent story
Anton Nekhaenko
@derloos
Surely you don’t mean their fumbling on-stage act at keynotes?
Scott Straub
@ssstraub
I guess you could call their story of cloning others’ products “coherent”.
Shahid Kamal Ahmad
@shahidkamal
Vision isn’t just creating your future, it’s having the guts to know what your future is not.
Shahid Kamal Ahmad
@shahidkamal
The closest they’ve come to changing the game was the Apple Watch, but unlike iPod, iPhone and iPad, it’s a slow, iterative burn.
Michael Bones
@codemonkey85
I would categorize iPad as slow and iterative.
Shahid Kamal Ahmad
@shahidkamal
All things that do well are slow and iterative, but that doesn’t mean they change the game out of the gate. iPod, iPhone, iPad all did that.
killingwinter
@jasontaylor35
I think the watch had to be slower to iterate. Imagine if a screen that small was expected to be the go to mobile device. Not yet. But soon
Shahid Kamal Ahmad
@shahidkamal
That was never what the Watch was trying to be, just as the iPad never sought to replace the iPhone.
killingwinter
@jasontaylor35
I think the watch will be that though. Just not the full replacement you think of. More “im going out. I’ll just take my watch.”
Ryan Ruark 🏳️🌈
@rrrk676
Ryan Ruark 🏳️🌈
@rrrk676
Ryan Ruark 🏳️🌈
@rrrk676
ΞQUALITY
@mancerrss
And these too
Mark Cormack
@elmarko
Sorry, can’t accept this one. Male connector is SO handy when your pencil runs out. Why? W/ iPad, I’m rarely at my desk & near a charger.
Ryan Ruark 🏳️🌈
@rrrk676
Surface Pen battery lasts months, is swappable, and doesn't look ridiculous.
Ryan Ruark 🏳️🌈
@rrrk676
And not losing that tiny little Apple Pencil cap every time you charge it is no less than a damn miracle.
Aaron Suplizio 🎸
@AaronSuplizio
I find I need to connect the pencil to my iPad every once In a while just to make the pencil sync again, not even to charge it.
Mike Burvill
@mburv
The executive team. Aka a committee
Danny Nemer
@DannyNemer
It was never explicitly defined after Steve passed, which led to in-fighting, especially from Forstall.
Machiel van Dorst
@vmachiel
You can also thanks apples UI design direction for at least one more Overcast customer.
Julian Heatherbell
@JHeatherbell
Whether we like it or not, Scott Forestall was a better choice for software design and product vision than anybody who stayed behind.
Ben K
@Darrilius
Design by committee
Ryan Jones
@rjonesy
They clearly miss that one person with impeccable taste (and authority to use it) when trade-offs butt heads. (Most companies never have it)
Param Aggarwal
@paramaggarwal
Scott Forstall who could have done this - was forced out n
Jeff
@gank41
Or everybody’s
Alberto S. Lopez
@albertoslopez
- Who else would ir be other than Jony Ive?
Andrea Franceschini
@morpheu5
discussions.apple.com/thread/8065689…
Tobias Jungnickel
@tobe96
i would say at least not only one head
Justin Stach
@juter
Several people, which is another way of saying nobody.
Aryeh Jacobsohn 📎
@aryehj
Violent agreement. It’s obvious and has resulted in a product portfolio that does not tell a coherent story about how to use the products.
Aryeh Jacobsohn 📎
@aryehj
Plus an enormous number of usability issues that no one seems interested in addressing because TL; DR more emoji?
Michael Bones
@codemonkey85
Please just tell me this isn’t another “if Steve were still here”...
Anthony Via
@ViaCorrado
My theory is Jony, who now lacks editorial oversight that Tim can’t provide.
Anthony Via
@ViaCorrado
… just realized you stated as much in your next tweet.
Andrea Mazzini
@theandreamazz
They mostly need someone that says "no" to stupid ideas and calls out declines in quality. It'd be a 24/7 job these days...
Vítor Galvão
@vhgalvao
I also think it’s nobody, but considering recent results it feels like it’s Eddie Cue. That would explain a lot.
Sean McGinty
@seanmcginty
Hey Marco, I’ve done the deleting
@OvercastFM
app from the watch fix and it means I can keep using overcast. Good luck with
@Apple
didole
@didole
In most companies nobody has that job. Would make the CEO superfluous. Apple has become once again a regular company, the had no choice.
Apollo C. Vermouth
@ACVermouth
Yes, Apple lacks the visionary to produce the next iPod Sock.
Chucker In October 🎃
@chucker
Steve didn’t ship more good stuff. He shipped less bad stuff.
mgil
@mgilsn
Correction :Johnny Ive. Apple today is a design company that makes tech
Rob Terry
@RobT43
This is spot on. Steve had the most attention to minute detail and had complete authority. This formula is no longer in place.
Richard Coppola
@StormSurgeMedia
I believe the next HOP is already there. Timing is everything.
tipoo
@MehNitesh2
Jony said as much in his most recent interview. "Tuesday is just Tuesday, not a grand new idea now", paraphrasing.
João
@jotavic
hum, so Steve was the only person at Apple who had good common sense about product design? That's very strange
Brandon 🥑🍞
@brandonscript
More importantly he was a gatekeeper: he had the guts and the position to stop something from shipping if it wasn’t good enough.
Tommy Geusens
@tommygeusens
Exactly!