Since everyone is down on media companies these days, let’s run through what’s good news about many of them. 1) Our democracy may have crumbled this year had NYT, WaPo & CNN not existed, incredibly important role of all three as we end 2017.
Yes Vice and Buzzfeed may have missed targets BUT both are past the stage of escape velocity & have a long future. And doing important journalistic work in between their main body of work.
Subscriptions look like a reasonable part of media’s future, as a section of people become more aware of the fragility of media & importance of supporting selected set of them.
Male patriarchy & privilege in media is finally getting a big dent in it, though hopes of it ending once and for all is still a bit of a long term dream.
Next week about 30 vertical media company founders are gathering in NYC, each one of their companies growing fast with little money raised & almost all of us profitable, doing deep meaningful work & a big part of the lives of those who care about them.
High-energy high-metabolism media startups like Axios & Cheddar are making early dents in media landscape. And existing ones like TheDailyBeast & others are finding renewed purpose & energy.
agree although both have legacy problems, vice of misogyny and buzzfeed of cats-that-look-like-hitler. buzzfeed still pumps that crap out next to great @JasonLeopold stuff, and vice at least seems to be upping the quality ratio to a major degree.
If you can’t get consumers to pay for you directly or have tech/wireless/broadband platforms pay you licensing for your brand/content; you are shit out of luck. Ads alone will not scale.